Rami Al Ali debuted at the Couture Fashion Week in Paris in 2012, showcasing his Spring/Summer collection amongst the crème de la crème of the fashion world, including Elie Saab, Chanel, Valentino and Dior. Now on his sixth consecutive season in Paris, Rami’s transition from an unknown designer to global trendsetter is complete. His designs are sought after by celebrities and socialites alike, including Beyoncé, Kelly Rowland, Kerry Washington, Chanel Iman, Carla Gugino, Natasha Bedingfield, Vanessa Mae, Ivana Trump, Youssra and Googoosh, amongst others
Rami Al Ali was born in Deir ez-Zor, Syria, to father Ghassan, an architect, and mother Sameeha, a graduate in Middle Eastern history. Being the only boy of five children, Al Ali took an early interest in style and fashion. Fascinated by the dramatic transformation of his sisters – in both appearance and confidence – after stepping into a glamorous dress, he was mesmerised by the power of fashion.
Despite his loving family background, Al Ali initially accepted that his love of creativity and fashion was a topic he could not communicate with his peers. His small town upbringing meant breaking into the fashion arena took longer than planned. Since the fashion scene in his hometown was classical, opportunity for career growth and industry exposure was minimal.
This led to a brave and bold move to Syria’s capital city, Damascus, where in 1991, Al Ali joined the College of Fine Arts to study Visual Communications. It was during his time studying that Al Ali started to experiment with his interest in creative pursuits, excelling in subjects that allowed him freedom of expression, such as interior and graphic design. In 1995, Al Ali’s decision to design and produce a fashion show for his final graduation project astounded his professors, who were impressed at his portrayal of fine arts through fashion, despite this deviating from the purpose of the assignment.
Al Ali knew he had to think big to succeed so travelled to the United Arab Emirates to gain valuable international experience within the prestigious fashion houses. He quickly gained respect from the industry, resulting in an immediate, loyal client base, which ultimately led to the creation of the Rami Al Ali label in 2000. The Rami Al Ali woman ranged from sweet bride to blossoming socialite, with femininity being his core design aesthetic. A number of inspiring shows around the Gulf led to his designs occupying the covers of leading fashion magazines and red carpet celebrations, where he participated in many large award ceremonies.
Through growing recognition of the brand, Al Ali’s designs soon caught the attention of international corporations including La Mode En Images, which led to the agency selecting Al Ali to participate, along with a select number of key international designers, at the 2006 Asian Olympic Games in Qatar. Global Austrian crystal brand Swarovski followed suit by choosing Al Ali to be a part of their book, UNBRIDALED, alongside revered couture veterans Giorgio Armani, Vivienne Westwood and John Galliano, amongst others. The collaboration demonstrated his ability to participate in an international market. In 2007, Al Ali was invited to showcase his collection at the launch of Abu Dhabi Fashion Week, where he was selected to feature alongside industry icon Valentino – the only designer from the region bestowed with this honour.
Al Ali’s ultimate breakthrough came in 2009, when his Spring/Summer couture collection graced the runway at Rome’s AltaRoma couture week. This was the first time Al Ali engaged professionally with the European fashion media, and was the first of six consecutive shows to take place during this prestigious fashion week. His success was further cemented by being named as one of the top 50 most influential Arabs by The Middle East Magazine.
Further fashion shoots with high-profile celebrities extended Al Ali’s notoriety, with his designs being sought after by celebrities and socialites alike, adorning the likes of Beyoncé, Kelly Rowland, Kerry Washington, Chanel Iman, Carla Gugino, Natasha Bedingfield, Vanessa Mae, Ivana Trump, Youssra and Googoosh, amongst others. In January 2012, Ali Ali debuted at the Couture Fashion Week in Paris, showcasing his Spring/ Summer 2012 collection amongst the crème de la crème of the fashion world, including Elie Saab, Chanel, Valentino and Dior. Now on his sixth consecutive season in Paris, Al Ali’s transition from daydreamer to global trendsetter is complete.