Celebrating its 18th Anniversary this year, BRIDE 2015, the leading Middle East showcase for the best in the wedding, fashion, beauty, jewellery and honeymoon travel industries, is launching in Abu Dhabi in January and Dubai in March and is looking to build on the success of the 2014 events, which were attended by over 28,000 consumers and visitors.
Running from the 28 – 31 January in the Abu Dhabi National Exhibition Centreand from the 25 – 28 March in Dubai International Exhibition Centre, the BRIDE shows arethe region’s largest and mostluxurious bridal and consumerlifestyle events and will offer a one stop shop for everyone from wedding organisers to couplesand their families planning the big day.
“The wedding day is one of the most special times of a person’s life and there is a huge bridal industryin the UAE and the wider Middle East,catering for everything from an intimate ceremony to an event happening over several days and involving a large amount of people,” explained Daphne Cota, Exhibition Director. “The BRIDE shows 2015 will see thousands of consumers and people working in the sector flocking to Abu Dhabi and Dubai to experience the full raft of services available in the marriage process, from engagement to honeymoon and beyond.”
Supported by Gold Sponsor, Royal Catering, one of the region’s leading catering and hospitality service providers, the BRIDE shows will this yearinclude popular features from previous shows, as well as a number of new wedding themed activities, events and retail zones for all visitors to enjoy. These include the following:
The Fashion Catwalk: The flagship feature of the shows, The Fashion Catwalk is a major draw for visitors and provides both international and regional designers an opportunity to showcase their haute couture, bridal and evening dresses as well as traditional wear.
VIP Tea Garden: Offering a tranquil, floral setting where guests will be offered a pot of Earl Grey to go with a delectable selection of sweet and savoury snacks, as well as visually delightful cakes.
Fitness Zone: Open to brides, non-brides and bridesmaids to learn how to banish bridal flab and get fit for the big day, the Fitness Zone will offer nutritional coaching and motivation designed to get participants in the best shape of their life in the shortest, safest possible time regardless of current fitness level.
Bridal and Beauty Theatre: Guests are invited to take a seat and enjoy expert talks from the who’s who of the wedding and beauty industry, which will offer a unique opportunity to see the city’s top ambassadors in action and get inspired – featuring demos, entertaining tutorials and enlightening Q & A sessions.
Competitions: A series of competitions will be held to celebrate brides and to recognise established and up and coming designers and dress makers working across different fashion cultures. These include Lucky Bride, Young Designers Award and the Abaya Design Awards.
“The UAE offers exceptional conditions for a fantastic wedding, with luxurious ceremony locations, great weather and expert planning teams and as this market has matured, the BRIDE shows havewitnessed a remarkable increase in regional and international exhibitorsand we are already witnessing strong interest in this year’s show, with registration for companies and retailers now being taken,” said Daphne Cota.
Further sponsorship will be provided by Silver Sponsors, Amwaj and R Designs, as well as Hair Sponsor, La Riche Spa, and Explore and Experience Sponsor, Al Rais.
Mohamed Jassim, Deputy Managing Director, Al Rais, said: “Our presence in next year’s BRIDE shows is different than usual as after five years of successful participation as an exhibiter, we are moving our “Explore & Experience” travel show event to be incorporated into the BRIDE shows. This will be on a scale ten times bigger than before and will provide more than 15 destination choices for honeymoon and family trips, with all attractions and exclusive offers available. “