As the 2014 Etihad Airways Formula One Abu Dhabi Grand Prix returns this year as the UAE’s biggest event and standout sporting event of the year, the Shangri-La Hotel, Qaryat Al Beri, Abu Dhabi will be hosting the first ever “F1 Fashion Fever 2014” in partnership with the UK’s leading premium department store House of Fraser. This event is scheduled to take place on 21 November 2014, 7:30pm, at the Plaza Bar, North Beach.
‘F1 Fashion Fever – Empowering Women Through Sports’ will be a fashion and beauty extravaganza, centred around an exclusive fashion show that will showcase a variety of must-see outfits for women and children to wear at a sporting event and other special occasions, featuring unique collections from House of Fraser as well as locally and internationally acclaimed designers. In addition, there will be a special prize for the best sporty and elegant outfit, and the winner will receive a AED 10,000 gift voucher from Maison Hala plus “The Indulgence of Time” spa treatment package at CHI, The Spa at Shangri-La. There will also be a subcategory for ‘Best Shoes’, with a specially handmade scarf or neck piece by Marion Murphy Cooney for the winner.
Thomas Guss, General Manager of Shangri-La Hotel, Qaryat Al Beri, Abu Dhabi, said, “We are delighted to host this unprecendented fashion event in the hotel, which is based on a unique concept that combines fashion and motorsports”.
Nabil Daud, Managing Director and CEO of Retail Arabia International, which is regional franchisee partner for House of Fraser, stated, “House of Fraser Abu Dhabi is pleased to partner with the Shangri-La Abu Dhabi for the F1 Fashion Fever and showcase highlights of the store’s Fall Winter collection in the fashion show, including stunning looks from local abaya designers to be found at Ush boutique, denim from 7 For All Mankind and Frame, exciting ready to wear from brands such as By Malene Birger, Tibi, Derek Lamb, Moka London, Hoss Intropia and eveningwear from Rhea Costa, Robert Rodriguez and Benedict Kutzon. Following the opening of the Abu Dhabi store, the fashion show will serve as an excellent platform for us to boost our reputation within the UAE and GCC region as a premier global department store.”
In addition to the House of Fraser, there will be a multitude of other brands whose collections will be on the catwalk, offering something that will satiate all kinds of fashion sensibilities, including motorsports enthusiasts. Marion Murphy Cooney, the award-winning Irish fashion designer behind ‘MMC by Marion Murphy Cooney’, stated, “The MMC Spring / Summer 2014 Collection being showcased at the F1 Fashion Fever encompasses a range of original, eye-catching and timeless pieces that traverse the line between romantic femininity with candid pastel hues to MMC’s trademark classics married to contemporary twists and bold colours, giving a clear reflection of the wearer for whom it was designed – multi functional and very clever.” Another international fashion brand on display Lorna Jane, Australia’s leading active wear brand, inspiring women to lead their best active lives yet. Now available in the Middle East, Lorna Jane is proud to support the Shangri-La F1 Fashion Fever Event and ensure women can look good and feel amazing participating in and supporting all types of sporting activities, whilst encouraging women to lead healthier and more active lifestyles. Inspired by the glitz and glam of Los Angeles, Mirabelle is a private intimate boutique that invites its customers to embrace unique creations from casual daywear to chic eveningwear, focused on ensuring that all customers enjoy the ‘Mirabelle Experience’ and feel as special as they are.
Hala, the designer behind the locally-based Maison Hala, said, “At the F1 Fashion Fever, Maison Hala will be sharing the latest ready-to-wear and couture for stylish divas and fashionistas in the region, who are seeking inspiration for their outfits at the F1 weekend as well as the festive season ahead.” Also based in the UAE is First Choice, which will offer a range of contemporary Abayas and Shaylas that are designed and manufactured in Abu Dhabi, fusing tradition with fashion, bringing new levels of elegance and accessible luxury to the customer. Leenah Almansoury, founder and designer of the La’leenah label, expressed her enthusiasm at the F1 Fashion Fever stating, “I am extremely pleased to be a part of this fashion show, which is going to be one of my first shows in Abu Dhabi. I look forward to meeting all the wonderful people who will be attending the event, and walking them through the floral world of my latest collection ‘Blossoms by La’leenah’. I am sure this is going to be an enjoyable show for all, particularly in this lovely weather.” Furthermore, luxury children’s fashion brand ShoSho Bella will be participating at the event. Designer Sarah Khamis said, “Our haute couture girls brand is made with love and attention to detail, and you can notice the luxury of it from first glance, perfect for little ones who will be accompanying their stylish parents to the F1 events as well as other special occasions.”
Besides the fashion show, House of Fraser’s Armani beauty will be hosting a makeup station at the event to offer beauty consultations and touch ups to the attendees. Also, there will be a photo wall on display, where guests can capture their F1 fashionista experience on camera. A vibrant MC will introduce the evening’s events and a DJ will set the mood with an eclectic mix of tracks, while guests enjoy canapes and the pleasant weather.
”Hong Kong-based Shangri-La Hotels and Resorts currently owns and/or manages more than 85 hotels under the Shangri-La brand with a room inventory of over 36,000. Shangri-La hotels are five-star deluxe properties featuring extensive luxury facilities and services. Shangri-La hotels are located in Australia, Canada, mainland China, Fiji, France, Hong Kong, India, Indonesia, Japan, Malaysia, Maldives, Mauritius, Myanmar, Philippines, Singapore, Sultanate of Oman, Taiwan, Thailand, Turkey, the United Arab Emirates and the United Kingdom. The group has a substantial development pipeline with upcoming projects in mainland China, India, Mongolia, Myanmar, Philippines, Qatar, Sri Lanka and the United Arab Emirates.