The Tourism Authority of Thailand (TAT) has scheduled the grand opening celebration of the “2015 Discover Thainess” campaign for 14 January, 2015, with a range of spectacular events including a colourful parade and extravagant performances to be held in the heart of Bangkok.
Tourism Authority of Thailand (TAT) Governor Mr. Thawatchai Arunyik said, “We would like to invite all tourists and tourism industry stakeholders as well as members of the public to take part in the range of extravagant celebrations marking the launch of the “2015 Discover Thainess” campaign. We have scheduled a host of events that are specially designed to showcase “Thainess”, or the distinct character of the Thai people and our unique culture.”
The grand opening celebration of the “2015 Discover Thainess” campaign is scheduled to take place on 14 January, from 18.00 hrs. in front of the Siam Discovery Centre. Among the various activities, at 17.00 hrs. the spectacular parade will start from the National Stadium at the Pathumwan Intersection and wind its colourful way along Rama I Road to the Ratchaprasong Intersection before turning into Ratchadamri Road and conclude at Lumpini Park.
The “2015 Discover Thainess” campaign incorporates the current Thai government’s 12 national core values, among which are the promotion and preservation of Thai traditions and culture. The aim is to showcase the hospitable character of the Thai people and the many cultural assets of Thailand that make it a unique tourist destination.
The grand opening celebration of the “2015 Discover Thainess” campaign is to be held in conjunction with the Thailand Tourism Festival 2015 that will take place during 14-18 January, 2015, at Lumpini Park.
The international arrivals in 2015 is expected to rise by 13 percent to 28 million and revenue from foreign visitors by 16 percent to 1.35 trillion Baht.
About Tourism Authority of Thailand (TAT)
The Tourism Authority of Thailand (TAT) was established on the 18th March 1960. TAT was the first organization in Thailand to be specifically responsible for the promotion of tourism. TAT supplies information and data on tourist areas to the public, publicizes Thailand with the intention of encouraging both Thai and international tourists to travel in and around Thailand, conducts studies to set development plans for tourist destinations, and co-operates with and supports the production and development of personnel in the field of tourism. Since the inception of the first local office of TAT in Chiang Mai in 1968, there are now 35 regional offices throughout Thailand. TAT has also established many overseas offices the first being in New York, which was opened in 1965. During the past 30 years, TAT has since established 21 more offices in different parts of the world, including the Dubai Middle East Office, which is responsible for the promotion of Thailand within the GCC, the Levant, Iraq and Iran.