Barry Callebaut, the world’s leading manufacturer of high-quality chocolate and cocoa products, today announced the opening of its new flagship CHOCOLATE ACADEMY™ center in United Arab Emirates. Located in Dubai, it will be first-of-its-kind training center in Middle East and the 17th in the company’s network worldwide.
The state-of-the-art training center will showcase the knowledge accumulated over more than
150 years by Barry Callebaut’s global Gourmet chocolate brands Callebaut® (Belgium), Cacao Barry® (France) and Carma® (Switzerland) and will encourage the exchange of technical expertise in chocolate between professionals.
Located in Dubai, the CHOCOLATE ACADEMY™ center offers a diverse range of seminars, demonstrations, theoretical courses and practical workshops, designed to inspire artisans and culinary professionals, including chocolatiers, pastry chefs, bakery and other chocolate experts as well as culinary professionals working in hotels, restaurants and the catering business. New and innovative courses are offered, as well as foundational programs for those new to chocolate.
The known French chef Philippe Marand will share his experience in the art of chocolate as Head of the new CHOCOLATE ACADEMY™ center.
“Our new CHOCOLATE ACADEMY™ center is here to empower all professionals from the sector to create and express themselves beyond the technical barrier with this wonderful material which is chocolate”, says Philippe Marand. “Chefs and confectioners hardly find an occasion or place where they can learn from others or exchange new ideas. The new CHOCOLATE ACADEMY™ center aims to become that place in Dubai. It will boost an atmosphere of curiosity, creativity and inspiration for both professionals and chocolate lovers. With a clear focus on chocolate, CHOCOLATE ACADEMY™ offers you the best possible selection of experienced teachers as experts in the business,” – he added.
Dubai CHOCOLATE ACADEMY™ center occupies 300 sqm in Ontario Tower, the Business bay, one of the most booming area in Dubai right in the center of the city close to Burj Khalifa. The spacious workshop center features a professional kitchen with individual marble countertops for the chocolate pre-crystallization and all the equipment and utensils one would find in the world’s best schools.
For Frederic Trombert, Vice President of Barry Callebaut’s Gourmet business in the EEMEA region, the new CHOCOLATE ACADEMY™ center is an important element in further strengthening the company’s footprint in Dubai as well as in the whole Middle East region: “The opening of CHOCOLATE ACADEMY™ center is a tribute to the importance Barry Callebaut places on the Middle East market and the tremendous talent we have witnessed in the country’s culinary industry that can be further nurtured,” says Frederic Trombert.
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“We hope this new CHOCOLATE ACADEMY™ center will become the beating chocolate heart for chefs and foodies not only in Dubai but in the whole Middle East. This will bring us closer to our customers, helping them to reinforce their daily know how to be more competitive by using our products,” says Frederic Trombert.
“We want to be here because we want to support the excellence at the highest level. To inspire craftsmen, to discover new technics, new tastes, new combinations and ultimately we also want to provide the knowledge platform for young talents” – he added.
The new CHOCOLATE ACADEMY™ center in Dubai will be integrated into the network of Barry Callebaut’s 17 other training centers all around the world. About 38,000 professionals and artisans receive training at these CHOCOLATE ACADEMY™ centers every year. For more information about the Barry Callebaut CHOCOLATE ACADEMY™ centers please visit: www.chocolate-academy.com.