This Spring, long-time GUESS Girl, Gigi Hadid, returns as the face of the Spring 2015 GUESS advertising campaign. In a departure from the typical array of gorgeous GUESS models, Gigi was shot solo for the campaign allowing the collection and her natural beauty to be the star.
Directed by Paul Marciano, CEO and Chief Creative Officer for GUESS?, Inc., and shot by photographer, David Bellemere, the campaign features an assortment of images shot against a picture perfect backdrop of a private sunny beach in Malibu, California. Gigi is shown embracing her femininity and sensuality while embodying the care-free spirit of the Spring collection. The strong use of natural light allows the sun to reflect upon Gigi’s radiant skin and tousled beach wave hair creating strong feelings of warmth and seduction. The crystal clear ocean and playful poses against the windswept sand enhance the sensual mood creating an alluring collection of photographs.
The campaign features some of the season’s key pieces including romantic eyelet off the shoulder tops and distressed denim in the form of jackets, flared jeans and shorts. Flirty gingham and effervescent floral prints on leather jackets and jeans are eye-catching patterns that welcome the warmer weather and lend timeless style to the collection. The season’s color palette offers a wide range of bold and bright hues that complement the clean white and neutral toned garments. Feminine crochet maxi dresses and hi-low skirts in sexy black and white hues are essential light-weight garments to last you all season long.
The collection is now available in all Guess Jeans stores across GCC.
ABOUT GUESS AL FUTTAIM
On January 31st 2012, GUESS Inc. and Al Futtaim Trading Company entered into a distribution license agreement to develop the brand across the Middle East, with the existing business portfolio spanning seven territories inclusive of the Kingdom of Saudi Arabia, United Arab Emirates, Jordan, Kuwait, Bahrain, Lebanon and Egypt. Covering prime locations and cities across the region the GUESS business portfolio encompasses multiple retail concepts as GUESS Jeans, GUESS by Marciano, GUESS Kids, GUESS Accessories and GUESS Footwear; across a network of 65 stores by end 2015. As a result of this successful acquisition and setting a new milestone for the business, Al Futtaim now operates the largest number of GUESS retail stores in the Middle East with a commitment to create a retail business that is ready for sustainable growth across the region and to expand in new markets like Qatar and Oman.
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Today GUESS designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products. Throughout the years, the GUESS image has been portrayed in unforgettable, innovative campaigns that have made the brand a household name. GUESS products are distributed through branded GUESS stores as well as better department and specialty stores around the world. As of August 2, 2014, the Company directly operates 488 retail stores in the United States and Canada and 349 retail stores in Europe, Asia and Latin America. The Company’s licensees and distributors operate an additional 848 retail stores outside of the United States and Canada. In addition to shopping online, you can find more information about GUESS at GUESS.com.