The Minister of Tourism and Culture Malaysia Dato’ Seri Mohamed Nazri Abdul Aziz will be leading Tourism Malaysia’s efforts to promote Malaysia as an outstanding MUSLIM FRIENDLY TOURIST DESTINATION AT Arabian Travel Market
Dato’ Seri Mohamed Nazri Abdul Aziz – Malaysia’s Minister of Tourism and Culture will be leading tourism Malaysia’s efforts to promote #MyFest 2015 throughout the duration of Arabian Travel Market. Visitors will easily find the Malaysian pavilion in Sheikh Saeed hall 3 at the Dubai World Trade Center. As in previous years, this year’s ATM sees the participation of a strong Malaysian delegation comprising of 85 organizations including but not limited to; 21 tour operators, 46 hotels and resorts, 13 Malaysian government authorities / states and 4 tourism product owners.
ATM 2015 marks the 22nd anniversary of Malaysia’s participation in this prestigious event, which is a strong testimony to the country’s support to the event and its commitment in attracting more Middle Eastern tourists to Malaysia. ATM is the biggest travel and tourism event in the Middle East – offering Malaysia an excellent platform to market and create awareness around MyFest 2015 to the travel and tourism industry players in the Middle East.
The new #MyFest2015 campaign also known as Malaysia’s Year of Festivals – aims to boost the tourism sector and ensure that the Malaysian tourism industry remains robust. The new campaign seeks to showcase and celebrate “Endless Celebrations” which highlights Malaysia’s year-long calendar packed with festivities of every genre; including but not limited to cultural festivals, shopping extravaganzas, international acclaimed events, eco-tourism events, arts, music showcases, food promotions and other themed events.
In addition #MyFest2015 also seeks to maintain Malaysia as the top-of-the-mind tourist destination with a target of receiving 29.4 million tourist arrivals; the campaign will complement the Malaysia Tourism Transformation Plan where the country has set a target of 36 million tourist arrivals in the year 2020.
Moreover the Minister Dato’ Seri Mohamed Nazri Abdul Aziz will also proudly launch the Smart-I Mobile Application by Smart Malaysia Tourist – additionally the minister will be revealing the online app by I-tourism which is intended to ease the travel concerns of tourists who plan to visit Malaysia. The app is packed with helpful features such as the list of hot tourist destinations, events calendar, currency converter, basic local language guide, important emergency details along with embassies’ contact details and the ability to use the app in multiple languages is set to transform a tourist’s travel experience to Malaysia. Visitors will expect all this and many other comprehensive promotional activities set to continue throughout the Middle East from the Malaysian pavilion.
ABOUT MALAYSIA TOURISM PROMOTION BOARD OR TOURISM MALAYSIA is an agency under the Ministry of Tourism & Culture, Malaysia. Tourism Malaysia focuses on the specific task of promoting Malaysia at all levels. Since its inception, Tourism Malaysia has grown by leaps and bounds and it has emerged as a major player in the international tourism scene. In 2013, Malaysia registered 25.7 million tourist arrivals and RM65.4 billion in receipts, making tourism its second largest foreign exchange earner and the sixth highest contributor to its Gross National Income (GNI).
Malaysia celebrated its fourth VISIT MALAYSIA YEAR (VMY) in 2014 with the theme “Celebrating 1Malaysia Truly Asia”. The promotion of the country continues with the MALAYSIA YEAR OF FESTIVALS (MyFEST) campaign in 2015 with the theme “Endless Celebrations” emphasising the various festivals celebrated by its multicultural society. Both campaigns are key drivers towards achieving the country’s target of 36 million tourist arrivals and RM168 billion in receipts by 2020, as outlined in the Tourism NKEA (National Key Economic Area).
Through the Tourism NKEA, collaborative efforts between the Ministry of Tourism and Culture, other Government agencies and the private sector have been enhanced to help secure Malaysia’s position as a leading tourist destination. The targets set under the Tourism NKEA will be achieved through the implementation of twelve Entry Point Projects (EPPs) clustered under five themes: Affordable Luxury; Nature Adventure; Family Fun; Events, Entertainment, Spa and Sports; and Business Tourism.