Sheikh Abdulaziz Bin Humaid Al Nuaimi, Chairman of Ajman Tourism Development Department (ATDD), approved ATDD’s plan for a roadshow promoting tourism in the emirate of Ajman in a number of Chinese cities.
During a meeting with members of ATDD’s representation committee, Sheikh Abdulaziz Bin Humaid highlighted the importance of opening and exploring new markets with the aim of achieving the target of five million visitors to Ajman annually by 2021, in accordance with Ajman Vision 2021 and ATDD’s strategic plan.
“Not all markets are the same, so that you have to adopted the proper promotional tool for each market,” Sheikh Abdulaziz Bin Humaid said, highlighting the necessity to establish new contact channels with stakeholders in every market
For his part, ATDD General Manager said China’s roadshow plan would include trips to Guangzhou, Shanghai and Beijing, while the delegation would include representatives for a number of hotels, including Ajman Saray, Kempinski Ajman, the Ajman Palace, Fairmont Ajman, Ramada Beach, Ramada Hotel and Suites and the Crown Palace, in addition to a number of travel agencies.
At the meeting, Sheikh Abdulaziz Bin Humaid also reviewed results of ATDD’s recent participation in ATM 2015 exhibition in Dubai, and issued directives for the department to seek new markets in India and Central Europe, according to the ATDD general manager.
By the end of the meeting, the ATDD chairman hosted an open session with representatives of hotel and hotel apartment establishments, travel agencies and tourism restaurants in Ajman to follow up their work progress and listen to their suggestions regarding the developing every tourism-related sector.
Sheikh Abdulaziz Bin Humaid also went on an inspection tour of Fairmont Ajman Hotel, earlier inaugurated on May 1st.