3rd MICE India and Luxury Travel Congress to uncover key driving factors and challenges faced by corporate MICE Planners in India

Jul 29 • Highlights, Hotels, News & Features, Restaurants • 985 Views • Comments Off on 3rd MICE India and Luxury Travel Congress to uncover key driving factors and challenges faced by corporate MICE Planners in India


The renowned and prominent MICE India and Luxury Travel Congress (MILT Congress), organized by Dubai based QnA International, is set to open its doors tomorrow for another fascinating edition of this global MICE event. The event has garnered leading professionals from top tier corporate organizations from India to discuss and explore the current market trends that define the future of hosting incentives and events across the world and meet with over 45 of the world’s top notch MICE properties, tourism boards, venues and destination management companies.

From global hotel brands including Fairmont Raffles Swissotel, Grecotel, Hilton, Marriott to venues from the world’s leading convention centers including Switzerland Convention & Incentive Bureau, Abu Dhabi Tourism & Culture Authority, Thailand Convention and Exhibition Bureau to tourism boards such as Visit Monaco, Tourism Fiji, Oman Ministry of Tourism amongst others will be present at the congress.

Sports tourism will be big on the agenda with companies such as Fanatic Sports and Sports Konnect offering exciting packages for the corporates next MICE activity.

Expanding on their views on the outbound MICE market from India, the speakers for the 3rd edition of the congress addressed the trends and their key concerns within this flourishing industry. According to Keith Mendes, Head – Corporate Services, Vedanta, there is a tendency for Indian corporates to choose newer European destinations and Russian states for MICE activities and to pack these into a 3 to 4 day rich experience. He said,” There is also a new trend for corporates to do the serious element of the day conference & meetings at the home location and follow this with the 2-3 days in the international location which is used as refresh time for its employees/partners.”

Sujan Roy, Head of Marketing (International), Tata Motors, outlined some of the key challenges faced within this segment. In Sujan’s opinion, most agencies do not seek to keenly understand the clients’ requirements and do not ask sufficient questions or seek to detail out a brief. “Moreover, some agencies are keen to push a concept already developed and rejected by another client,” observes Sujan.

For Ruchi Aggarwal, Director – Partner Strategy & Marketing, Microsoft, the company that has relied on destinations such as Thailand, HK, Singapore, Greece, Spain, Florida, Texas and Washington to name a few, for their MICE needs, the main challenge for sourcing lies in difficulty to engage with the DMC directly. “As a client, I wish to get comfort and confidence on being able to offer the best for my travelling team. I will finally route the business via my approved and listed MICE agency, but prefer to work details with the DMC direct. This is not always possible or easy to do, unfortunately.”

In light of the challenges faced by Indian corporates, the 3rd MILT Congress aims to provide the perfect platform to help provide an in-depth understanding of the outbound MICE industry from India and to enable the Indian corporations and regional & international suppliers to create lasting partnerships for all of their future activities.

Resonating a similar opinion on the benefits of attending the event, Kala Rayaprolu, Director – Travel & Related Services, Aricent, added, “Forums like these are a great source of information and industry updates.  These are also opportunities for buyers to close rate contracts.  Add to this, we get to meet and network with industry professionals of very high caliber, which helps in increasing our own intrinsic value as professionals.  I would advise people to never miss opportunities to participate in this initiative.”

Similarly, Ruchi believes that it is imperative that such platforms are created to narrow the information gap, to bring different perspectives to the table and to close business that is relevant and now. Speaking on her past experience of having attended the MILT Congress, she said, “From my experience at MILT, this platform manages all of the above, creating a compelling offering to the industry. I always benefit from MILT and will continue to support it in whatever capacity I can, over the years.”

The MILT Congress 2015 will comprehensively outline everything that any supplier targeting the outbound MICE market from India would need to know to penetrate this immensely powerful market.

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