Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa announced that the region’s first AllSaints store will open in the new wing of Mall of the Emirates on 28 September, 2015.
AllSaints selected Majid Al Futtaim Fashion, the fashion retailing arm of Majid Al Futtaim, to act as the exclusive regional partner for the leading British fashion brand.
Rajiv Suri, Chief Executive Officer at Majid Al Futtaim Fashion, said: “We are excited to add AllSaints to Majid Al Futtaim Fashion’s growing range of prominent fashion brands. The unique fashion house will add a new dynamic to our portfolio and will bring the best of British fashion to the UAE. This latest partnership demonstrates our strong regional experience and the breadth of our knowledge which continue to attract such high-profile successful brands to the Middle East. Together, we will be able to develop the brand’s presence in the region and begin a long and fruitful relationship full of great moments for fashion-focused consumers.”
The first AllSaints location in the Middle East will be a 6,000 square foot store in the Mall of the Emirates new extension and will open its doors with the brand’s Autumn 2015 Collections. The space, created in collaboration with the AllSaints store design team, will incorporate bespoke fixtures and hand-crafted industrial display units, constructed entirely in-house.
This store also hosts the brand’s first ever standalone non-apparel concept, housing AllSaints’ debut comprehensive handbag collection. ‘The Capital Collection’ features 50 sophisticated styles, from refined totes and bucket bags to satchels and clutches, showcasing the brand’s 21 years’ worth of expertise in leather, design and innovation.
“The collaboration between AllSaints and Majid Al Futtaim Fashion was born of a shared obsession with exceptional customer experience, as well as a passion for bringing AllSaints’ contemporary designs and premium quality collections to fashion lovers in the Middle East. As such we are pleased to introduce AllSaints’ unique approach to retail to this incredibly important region”, said William Kim, AllSaints CEO.