- What led to the development of the app?
Mainly two things. Increasing number of people world over are adopting smartphones and are immersed in their Smartphones and Apps – shopping, sharing, researching, buying and seeing digital content; and that represents a huge marketing opportunity for businesses.
For our users, we wanted to create ONE online destination where people could go and participate in online contests sponsored by brands, win exciting prizes, earn and redeem loyalty points for free gifts.
- Why was a mascot chosen as a brand ambassador for the app?
We thought having a Mascot will allow us the opportunity to represent us as a person rather than a business entity. A Mascot helps to convey emotions, have conversations and be more expressive. Our Mascot also has a name ‘Lucky’
- Do you plan to develop any more apps in the future?
We are a Digital Services company and aim to create a bouquet of Digital products/services which could be in form of Apps or web interfaces.
- Is there any other app like Cwikwin in the UAE?
At the moment there is no other App like Cwikwin.
- Are such apps good for branding your services?
Most brands are adopting a ‘Mobile First Strategy’ now. Cwikwin is essentially an online brand promotion medium where brands can connect with their Target Audience in an infotainment (information-entertainment) manner. In the past year, Cwikwin has hosted nearly a 100 contests from brands in electronics, health care, amusement, entertainment, education and more.
- What is the procedure / working of the app?
The Mobile App is free to download from Google Playstore and Apple App store.
- What is your outlook about the tech / app industry in the UAE and Middle East?
MEA is one of the fastest growing Smartphone markets and UAE with over 80% residents using Smartphones is one of the highest penetrated markets. Smartphones are becoming central to our lives not only for communication and gaming but also for shopping, entertainment and managing utility needs. The focus on M-governance in Dubai is a reflection of the importance this sector holds. The Tech/App sector has huge potential.
- Is app advertising / branding the way forward?
While Traditional media continues to be relevant, Mobile Marketing is gaining rapid attention from advertisers as it offers some unique advantages like there are no barriers of location or time, there are multiple opportunities through social media, ad-words and platforms like Cwikwin.