World Travel Market London – the leading global event for the travel industry – has seen a busy first day of business deals and networking.
Simon Press, World Travel Market London Senior Director, said: “We have had a fantastic start.
“We had 211 buyers meeting a host of exhibitors for the speed networking session before the event opened this morning, and we have had good feedback from the exhibition floor.
“We expect there will be 1.1 million on-stand meetings this week, generating £2.5 billion in business deals.”
Industry bosses gathered to hear the BBC’s Stephen Sackur interview former Manchester United CEO David Gill at the World Travel Leaders lunch, and leading analysts discussed the latest travel trends at the WTM Forecast Forum.
Gill said one of the rare times that he pulled rank on United’s long-serving manager, Sir Alex Ferguson, was over US rock star Bruce Springsteen.
“Sir Alex was never happy about Old Trafford being used for concerts because he was worried about the pitch but Springsteen was planning to tour the UK. I was a big fan so I was determined to get him to play at Old Trafford, and he did,” said Gill.
The event also welcomed senior executives and tourism representatives from key destinations such as Greece, Egypt and Mexico, to share news about growth in visitor numbers and plans for further expansion in 2016.