FACE TO FACE
By Amit Kakkar
Curiosity Middle East spends time talking with Jaclyn Evans, Managing Partner , GAUCHO , Dubai. Excerpts from a recent conversation with her.
1) Please tell our Curiosity Online readers about yourself ?
I am from Cornwall in England. I grew up around amazing English countryside riding horses and spending summer holidays on the beach. My Father is a chef and my parents ran their French restaurant in the famous village of Rock. I started a Journalism degree, which I quickly quit to pursue a short lived career of modelling in London. Two years later I started working in Gaucho, and eight years on Im Managing Partner of Gaucho Dubai. If you are truly passionate about what you are doing and believe in the brand, then mix that with a bit of elbow grease you have a recipe for success.
2) What’s Gaucho all about ? What is the concept behind it ?
Gaucho is an international brand with a strong dose of family and culture within the team. Due to this, the values in the company are very apparent. Whether you’re visiting our Flagship venue in London Piccadilly or dining in Hong Kong- the brands consistency can be felt. Every guest should experience a little bit of Argentina. It’s food, beef, wine, culture and most importantly the passion of the people.
3) What is the speciality Cuisine ?
It’s Argentinian .
4) What are the strategies to promote Gaucho and ensure repeat footfalls ?
We’re all about building lasting relationships with our guests. My team offers weekly masterclasses, bespoke dinners and 1 to 1 tutorials with our experts. I strive to offer each guest exceptional service, whether you’re a party of 20 enjoying our tasting menu or dropping in for a coffee with a friend. Above all we want people to have a fun and memorable experience.
5) Who is your nearest competitor ? and how do you deal with it ?
Our nearest competitors are Zuma, La Petite Maison, Roberto’s and soon to be Cipriani. I think the team in LPM are awesome! We will also be welcoming our new joint venture concept Indie, housed just above the soon to be renovated Gaucho. To deal with competition in Dubai is to embrace it and enjoy in others success – the more great restaurants there are in DIFC, the more people will come here. As it stands,I believe the greatest restaurants in Dubai are right here in DIFC.
6) How do you see F&B industry grow in coming months ?
Dubai is one of the fastest growing cities in the world, and due to this the F&B industry is flourishing. Every great brand wants a piece of the action and as the City expands– so do the new brands and concepts.
7) Do you have expansion plans in pipeline ?
Yes absolutely. Following our strong heritage and success in London spanning nearly 22 years, our next stage of expansion is in the international market. The International Director, Ross Butler, is always scoping out new sites and Cities– most recently visiting a site in Shanghai and a possible second in Hong Kong. Additionally to this we are looking to introduce our sister brand CAU, meaning Carne Argentina Unica, into the international realm following its captivating success in the UK. Exciting times are ahead!
Gate Village 05 ,DIFC ,Dubai