Man’oushe Street, your traditional neighbourhood oven concept (FORN) renowned for serving traditional street food, recently opened its 11th branch in the UAE located in Al Ghurair Centre. The ribbon cutting and opening ceremonies were led by EMSF Chairman Atiq Hassan Mubarak and Jihad El Eit, Founder and CEO of Man’oushe Street. Also present were members of the Dubai Chapter of the Harley Owners group (H.O.G.), ETICA CSR and senior officials from Man’oushe Street. In addition, children suffering from diabetes were also invited to the event—throwing the spotlight on Man’oushe Street’s meals, which are made from brown bread and multi cereals and highly recommended for those suffering from the chronic disease.
The company has cited the UAE’s rapid development as a key driver that has prompted the opening of this branch. Man’oushe Street has also revealed its plans for opening two new branches in Arabian Ranches and Abu Dhabi by the end of this year, thus reaching a total of 13 branches in UAE. The planned openings are in line with the company’s strategy to open at least 15 new branches in the Middle East region and the UAE in particular, over the next three years.
The new outlet in Al Ghurair Centre spans at 113 square meters and an accompanying outdoor area measuring to 30 square meters. Industry experts have lauded the new location as both timely and strategic as the Al Ghurair Centre, which has recently expanded, continues to reinforce its presence as one of the country’s premier retail and business facilities. The mall has benchmarked itself as a prime destination for the thousands of visitors who walk through its doors annually.
“We are proud to announce the opening of our 11th Man’oushe Street branch in the UAE. The new outlet in Al Ghurair Centre will certainly bring delight to customers wanting to have a taste of our signature bureks, wraps and sandwiches—giving them a taste of an authentic Arabic meal that reminds them of home,” said Jihad El Eit. “The country’s continuing growth and development has given us the confidence of expanding our presence and reach. With the upcoming stores, there will be 13 Man’oushe Street outlets in the UAE and 19 outlets spread across the region.”
“We commend the opening of this new Man’oushe Street branch and the launch of its new healthy meals—which reflect their strong support and commitment towards helping people suffering from diabetes. Offering alternative yet nutritional meals is strongly welcomed by the EMSF as it gives those suffering from chronic diseases like diabetes the chance to continue living a normal life,” said Atiqa Hassan Mubarak, Secretary General, EMSF.
Hanin Al Tamimi, Founder and Managing Partner, ETICA CSR, said, “ETICA CSR extends its heartfelt congratulations to Man’oushe Street on the opening of its latest branch in Al Ghurair Centre. We also commend them for its move to offer offerings that are not only nutritious and beneficial to one’s health but also acceptable to those suffering from diabetes. Businesses like Man’oushe Street play an important role in increasing awareness on diabetes–how it can be treated and how people afflicted with it can still lead normal lives.”
As part of its expansion, Man’oushe Street has early on revealed its plans to open new branches in key locations across the UAE, complementing its existing strategic locations like Sheikh Zayed Road, Mizher, Al Barsha, DIP, Jumeirah Lakes Towers, DAFZA, JAFZA, Downtown Dubai and Tecom and in Al Ain. Looking to mark a stronger presence outside of the UAE, the company has signed master franchise partnership agreements with leading restaurant management groups like Wadi Degla, Qatar United Business Development and Kuwait United Dynamics.