Guvera, the world’s fastest growing brand-funded music streaming service, has today announced a major product upgrade that is set to transform the way its members engage with, discover and recommend music.
Music Channels based on the GCC’s most popular genres, themes or moods, such as pop, indie, charts and decades, offer Guvera members more than just a listening experience. Channels are packed with playlists, stations and user recommendations as well as a whole new range of editorial content including interviews, news articles, reviews, photo galleries, brand competitions and products. Once a listener dives into a Channel, it’s all about being immersed in the culture that the music inspires and the brands that align themselves with that culture, making them a one-stop destination for music lovers.
Guvera is also making music discovery more personal and engaging than ever before thanks to new social features that allow listeners to share songs, albums and playlists directly with their followers or groups of followers. Brands and artists can now also engage with their followers by sharing their new playlists and tracks.
Ananya Amin, Guvera Chief Commercial Officer India and Middle East, said, “The new update for Guvera, being the Guvera 3.0, brings out the best in music experiences worldwide, allowing us to feel music differently with the Music Channels, which is basically a selection of chart-topping music through genres that have the region grooving. This update also allows us to experience our music on a personal level with friends and family through the Guvera Social segment. All in all, our update offers you a music streaming experience like no other. We aim to exemplify the culture of every region through the channels and believe that music sounds best, when it’s shared.”
Robb Snell, Guvera Head of Product, Australia, said, “Music is all about connecting people and expressing ideas and culture, which is why we’ve super-charged Guvera Social and introduced Music Channels. We’re helping members more easily navigate their music experience and at the same time encouraging music discovery. Our new Channels are all about discovery; discovery of friends’ personal music recommendations, all the latest music and diverse editorial content. Our Channels shine a spotlight on the underlying culture that drives artists and delivers a more immersive entertainment experience for our listeners.”
Guvera is available for Android, iOS and Windows Phone, tablets and smartphones, as well a desktop version via www.guvera.com. Guvera is also available to use on the Apple Watch.
Guvera is an award-winning music streaming service offering free access to millions of tracks from local and international artists, legally. Through Guvera’s brand-funded entertainment platform, ads are presented in a way that is not disruptive to the listening experience. As a global leader in brand engagement, Guvera works with brands to grow their business and deliver a music experience that fans genuinely enjoy, whilst supporting the artists and record labels that produce it.
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