HMH – Hospitality Management Holdings will unveil its expansion plans at the Arabian Travel Market 2016 (ATM) that are strategically aligned with the massive development taking place in high growth markets across the GCC, particularly the UAE.
H.E. Sheikh Mohammed bin Faisal Al Qassimi, Chairman & CE, MANAFA LLC, and Vice Chairman, HMH, said, “We have identified UAE as the most significant growth market for HMH whereby we have set in motion a strong pipeline of development targeting a number of new properties representing the various brands. Our approach is to carefully select properties based on location, size, and requisite brand standards offering quality and service. HMH is not just about the size of portfolio, but the quality we offer across the board. Also, innovation and change in travellers’ expectations demands preempting their needs through friendly service and memorable experience.”
Tourism is the main driver for the GCC economy and particularly the UAE with travel forecast to grow strongly in the region over the next decade. The GCC has been consistently climbing the ranks of the World Economic Forum Travel & Tourism Competitiveness Index with the UAE making the top 24 slot in 2015 ahead of all other countries in the region. H.E. Sheikh Mohammed bin Faisal Al Qassimi, stressed, “In the run up to Dubai World Expo 2020 and FIFA World Cup in Qatar in 2022 we are witnessing a major thrust on development of various infrastructure facilities accelerating the growth of tourism and hospitality sectors. Therefore, our aim is to capitalize on this phenomenal opportunity by capturing the maximum potential market share in the GCC, and specifically the UAE, for sustainable growth. We are in the process of negotiating some fantastic new projects that will bolster our presence in these key markets that we have so successfully positioned ourselves in”.
HMH has demonstrated tremendous growth since its inception in 2003 being one of the pioneers among local groups from the region. Operating hotels in top destinations across the Middle East and Africa under its various brands namely The Ajman Palace Hotel, Coral Hotels & Resorts, Corp Hotels, EWA Hotel Apartments and ECOS Hotels, the group caters to diverse segments from luxury to budget. H.E. Sheikh Mohammed bin Faisal Al Qassimi said, “We understand the needs of our various travelers and their category requirements, and thereby provide them with international standards with local flavor across different categories. By concentrating on offering exceptional quality and consistent services, our objective is to create significant brand value appreciation that in turn will boost value of our assets.”
Commenting on the significance of Arabian Travel Market, and it being the ideal forum to announce the latest developments at HMH, H.E. Sheikh Mohammed bin Faisal Al Qassimi, “ATM offers us the perfect platform to explore new business opportunities in the UAE and rest of the GCC by attracting hotel owners and developers as well as by sharing our strategic news and promotions with the global travel trade professionals. It also allows us to discover the various trends and innovations shaping our industry. The fact that this leading international travel trade event is held in Dubai reinforces the emirate’s supremacy as the tourism leader in the Middle East and is indicative of the strong market potential of the UAE”.
Dubai’s strategy is to attract 20 million tourists by 2020, with the arrivals forecasted to total more than 37 million by 2025, generating expenditure of AED 129.5 billion – an increase of 4 per cent annually. This indicates robust demand for accommodation.
Visit HMH on stand HC0420 in Sheikh Saeed Arena at Dubai International Convention and Exhibition Centre.