ALSA Food Restaurants & Management LLC, based in the UAE and part of the Al Sayegh Group, has announced the opening of the first outlet of Tossed®, home of garden fresh salads, hot soups, wraps, melts, sandwiches and smoothies, in Abu Dhabi, marking the foray of the US-based casual salad concept across the region.
The opening of the new Tossed outlet at the food court of the Yas Mall is part of a 30 unit franchise development agreement with ALSA Food. This is the first international master development agreement for Tossed Franchise International LLC, known for its diversified menu and modern yet warm minimalist environment.
Starting with its New York City location — Tossed was rated “New York’s #1 Salad” by New York Magazine — Tossed’s cuisine appeals to those who appreciate the highest quality and freshest fare. Among its well-known items are gourmet salads featuring over 50 fresh ingredients and homemade dressings, gourmet wraps, mouthwatering melts, artisanal sandwiches, hot soups and refreshing smoothies.
“We are thrilled to bring the Tossed concept to the region, aimed at fully utilizing the capabilities of our commissary. We realize their potential and we will initially focus on regionalization of some of the cuisines and the ability to serve guests the highest quality custom offerings prepared quickly at an excellent value. We also see an opportunity to position ourselves and Tossed, as the primary go-to, fresh food, fast casual restaurant concept throughout the Gulf States,” said Mansour Al Sayegh, Director of ALSA Food Restaurants & Management LLC.
“We look forward to growing with our new partner and will continue to execute our expansion strategy both domestically and internationally, based on our goals of profitability for our franchise partners by delivering amazing food quality, with a warm friendly experience at an excellent value to our guests.” said A. Michael “A.T.” Toroyan, Chief Operating Officer of Tossed Franchise International LLC.
The ALSA team will feature the company’s new eco-friendly prototype design. The look includes soothing, contemporary and nature-inspired colors; warm lighting; comfortable seating options that promote interaction and traditional seating accommodating groups of all sizes while promoting environmental sustainability.
Tossed has inspired this sub-set within the fast casual segment, as a leader of made-to-order salads featuring dozens of gourmet ingredients and unique dressings. Tossed also offers hot soups, melts, sandwiches, wraps, smoothies along with an assortment of breakfast items and sweet treats. Tossed has grown from its original location on Park Avenue in New York City to include restaurants in Los Angeles, Miami and across the United States. Tossed, based in Palm Beach County, Florida, offers franchises to companies and individuals interested in one of the freshest, most exciting concepts in fast casual dining.