Morgan Taylor®, the new standard in Professional Nail Lacquer, the crème de la crème of nail color, developed by Danny Haile and David Daniel launched its most fabulous nail lacquer range at Beautyworld Middle East 2016 which ran from May 15 to 17 at Dubai World Trade Center.
Morgan Taylor unveiled in the Middle East the Morgan Taylor & Gelish brands known for their exceptional nail lacquer collection, a powerful combination of two well-known and iconic brands in the presence of Morgan Haile and Taylor Daniel, daughters of the Morgan Taylor founders. Experience exquisite nail art designs with the rich formula, color palette, consistency and shine of Morgan Taylor and the impressive long-wearing Gelish, the leader in Soak-off Gel.
David Daniel, Co-Founder of Morgan Taylor said: “We are thrilled to be in the chic and cosmopolitan city of Dubai which shares the fresh and vibrant energy of the Morgan Taylor brand. We are happy to see that there a lot of beauty enthusiasts at this year’s Beautyworld Middle East exhibition which is the perfect platform for us to showcase our Morgan Taylor product range that includes super saturated, highly pigmented shades, as well as Gelish® Soak-Off Gel Polish which applies like polish and cures in a LED lamp in 30 seconds, stays on nails for up to 3 weeks with no chipping.”
During the Middle East launch of the brand, multiple activities were rolled out such as sales and products education training which took place on 14th May, delivered by International Educator Vu Nguyen to all Morgan Taylor and Gelish sales and product managers in the Middle East. There was also a Technical and Management Educator Masterclass which was organized from May 16 to 19th delivered by International Nail Art Educators to all professional educators in the region. Morgan and Taylor, the young brand ambassadors, mingled with clients and Morgan Taylor fans at a special event hosted at Fairmont Hotel’s House of Nails. An exclusive and private party celebrating the Morgan Taylor and Gelish brands was hosted at the hip and happening Cavalli Club Restaurant & Lounge on May 17th, attended by Dubai’s elite. Media also interviewed Morgan and Taylor during the BWME event wherein they shared about the history of the brand and their expansion plans in the Middle East.
Gelish, the world leader in Soak Off Gel due is a patented exceptional formula developed by David Daniel and Dany Haile, founders of Morgan Taylor brand. They decided to complete their nail range legacy by launching a rich exceptional formula for their nail polish which is outstandingly better than all other nail polishes in the market. Once they discovered and realized that they made a nail polish that is going to be the next “must have”, they decided to name the brand after their daughters named Morgan and Taylor.
With their partnership with Sawaya International, the exclusive distributor in the Middle East, they will also be offering Morgan Taylor’s & Harmony Gelish newest innovation, Two of a Kind. A young and vibrant theme is reflected in its 2016 collections of 250 colors such as the Nautical/Spring 2016 Collection and Street Beat/Summer 2016 Collection.
About Morgan Taylor®
Made for professionals, by professionals, Morgan Taylor® is a global brand offering a multidimensional color palette of over 120 shades. Web: www.MorganTaylorLacquer.com
About Sawaya International L.L.C.:
Sawaya International L.L.C. is MorganTaylor’s Middle East master exclusive distributor, specialized in professional beauty products covering salons and spas market. Brands selection based on quality of products, professionalism in distribution with 25 years’ experience and loyal clients network made Sawaya Int’l LLC successful in its business. With a leading market share in the professional beauty market and a vision in the beauty field continues to build Sawaya International’s reputation. Anticipation and innovation guide Sawaya Int’l LLC and the company is now known to be the “One Step Ahead” distribution company in Middle East.