Tecbuy Wins Three Awards in Successful First Half of 2016

May 24 • Highlights, News & Features • 866 Views • Comments Off on Tecbuy Wins Three Awards in Successful First Half of 2016


Tecbuy Electronics Trading LLC, a leading IT solutions enabler and exclusive electronics concessionaire of the global leader in retail entertainment throughout the middle east region, Virgin Megastore Middle East, has bagged three awards in the first half of a very successful 2016.

Tecbuy took home the Channel ME 2016 award for ‘Power Retailer of the Year’ at the 9thannual awards concluded in April. Tecbuy was previously nominated for the Channel ME award in 2015, but this is the first time the company has won the award, beating other nominees Jumbo Electronics, Emax Electronics, and Jacky’s Electronics.

At the recently concluded DISTREE Middle East Retail Awards (MERA) 2016, Tecbuy bagged two more awards, taking home the newly established ‘Retail Executive of the Decade’ award that was bestowed on Tecbuy CEO, Mr. Dikran Tchablakian, and the ‘Specialist Retailer of the Year-UAE’ award that Virgin Megastores won.

These awards were open to all consumer electronics retailers in the Middle East, and recognises the IT and consumer electronics retailer that has worked the hardest at increasing the quality of consumers’ retail experience and customer service relations in the Middle East region. DISTREE’s new award ‘Retailer of the Decade’ award was commissioned to highlight outstanding achievement on the development of the consumer technology retailing by the region’s most influential retailers.

“Winning these awards are a result of the strategies we have followed over the past 12 months and beyond in improving our service offerings, customer relations, and service centres. We are delighted that our efforts have been recognized through receiving these awards and consider it a deserving nod towards our hard work in the region,” said Mr. Hakim Amar, Regional Operations Director, Tecbuy.

Tecbuy currently operates in dedicated spaces within 16 Virgin Megastores across the Middle East region, including 2 in Qatar, and 1 each in Bahrain and Oman. The remaining 12 are located in the UAE and include 3 flagship stores that carry the widest range of products.

Tecbuy has been constantly working on improving their service offerings and customer service by expanding the number of their PC Klinic locations across the region, renovating their two flagship areas inside Virgin Megastores at the Mall of the Emirates and the Dubai Mall to include new technology concepts such as wireless security devices, smart key lockers, and smart demo devices.

Tecbuy also plans on expanding their SIS (Store-in-Store or Shop-in-Shop which refers to a dedicated area and space for vendors in a retail shop) services with major brands such as Acer/Predator, LG, and Huawei, and increase their product lines with offerings for kids, outdoor and camping products.

Tecbuy notes that some of the popular brands and devices in the Middle East market are gaming laptops, such as Alienware, Razer, Asus, Acer Predator, and gaming accessories from Razer, Logitech, and E-Blue; Action cameras are also popular in the market, of which GoPro, AEE, and Rollei are the most notable brands; High end Smartphones such as iPhones (and the iPhone gold-plated Givori, Lamborghini Smartphone) and Samsung’s latest device; Gadgets and lifestyle products such as the Samsung VR, Smart Watch, and Wacom: graphics tablets are hot sellers too in the region.

Channel ME’s awards seeks to recognize the accomplishments of the Middle East IT channel industry for vendors, distributors, resellers, and retailers. This year’s event attracted over 360 IT leaders from across the Middle East region.

About Mr.Dikran Tchablakian

Mr.Tchablakian’s career spans over 30 years, and across countries France, Italy, Kuwait, Saudi Arabia and United Arab Emirates (UAE). In 1980, he opened his first company, Intertrade, in Italy, which dealt with the distribution of video rights in Europe and the Middle East. Between 1983-1994 Mr. Tchablakian worked at Al Alamiah in Kuwait and Saudi Arabia. Mr. Tchablakian established 50 retail showrooms, ranging in size from 70m2to 300m2for SAKHR across Saudi Arabia. In 1995, Mr. Tchablakian moved to the UAE and set up his first company in Dubai, NewTek which focused on the distribution of IT products in the Middle East. In 1998, Mr. Tchablakian set up CompuMe which followed a similar concept such as stores CompUSA or PC World. CompuMe was rebranded to Tecbuy in 2013 and covers many regions in the Middle East.

About Tecbuy Electronics Trading LLC

Tecbuy Electronics Trading LLC previously known as CompuMe LLC is a leading leading IT solutions enabler in the Middle East. Established in the UAE in 1998, the company was renamed in July 2013. Its longevity in the Middle East market has seen the company expand into seven countries in the region including the UAE, Qatar, Bahrain, Egypt, and Jordan with three branded stores or via its partners’ network. Tecbuy’s portfolio of products includes top brands like Apple, HP, Dell, Alienware, Samsung, Polaroid, Nokia, Lenovo, BlackBerry, Nikon, and Canon.

About Virgin Megastores in the Middle East

Virgin Megastore is a global entertainment brand, and the leading lifestyle retail destination in the Middle East & North Africa region, with 41 stores in 9 markets. Since its establishment in the UAE in 2001, Virgin Megastore set a constant target of establishing and expanding its Middle East presence as well as its product offering to fulfill growing trends and expectations in the region.

A one-stop shop for all entertainment needs, covering cultural entertainment products such as music, movies, and books, as well as other product categories including electronics & accessories, gaming, fashion & accessories, gifts & toys, and much more. Virgin Megastore has created a whole new experience in entertainment retail by balancing international trends while catering to local cultures across the region. This is done through continuous evolution in the brand experience and range, as well as constant support for the regional art scene. Virgin Megastore is truly a global brand with local flavor.

With its unique shopping experience, Virgin Megastore is an innovative entertainment destination for trendsetters and technophiles.

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