Dubai Scores yet Another First as VOX Opens Largest Cinema Screen in the Middle East & North Africa’s at City Centre Deira
Majid Al Futtaim Cinemas, the dedicated cinema arm of Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa, has today opened the largest screen in the Middle East at its VOX City Centre Deira location.
The leading UAE cinemas brand, VOX has completely transformed its City Centre Deira Cinema which includes 4 movie concepts across 20 screens, offering movie fans world class movie entertainment right here in Dubai and creating great moments for everyone.
One particular element of the rejuvenated VOX cinema has local movie buffs in a spin as City Centre Deira is now home to the largest screen in the MENA region. The massive laser screen housed in VOX’s MAX theatre measures an impressive 31 metres wide and almost 13 metres tall. VOX MAX also boasts a Christie 6P Laser 3D projection system and possibly the most powerful audio technology in the world using DOLBY ATMOS cinema systems.
The largest laser illuminated screen in the Middle East, VOX MAX covers a total of 408 Square metres. The cinema accommodates 550 guests in one sitting; bringing a whole new energy to Bollywood blockbusters and adrenaline-filled Hollywood action movies.
Speaking about the new VOX Cinema in City Centre Deira, Cameron Mitchell, Chief Executive Officer at Majid Al Futtaim Cinemas – VOX Cinemas, said: “It is an honour for us to have an accolade like the biggest screen in MENA right here in Deira. This particular location has always had a high volume annual footfall and our customers indicated that they wanted a movie experience that surpassed what was currently on offer anywhere in the region. We have listened to what our customers want and we have invested significantly to deliver the very best movie experience with luxury, action and a big screen experience.”
He continued: “Responding to customer trends, preferences and feedback is something that we have mastered over the years within our various VOX Cinema outlets across the region and City Centre Deira is the perfect location to open this new large screen cinema which is our most ambitious one yet. We have every intention of continuing our efforts in delivering great moments and customer-focused premium cinema experiences with a strong pipeline of new features and concepts to advance our customer experience even further.”
The 20-screen cinema in City Centre Deira will also include four new VOX GOLD luxury cinemas where guests can relax in intimate and private surroundings to enjoy the bespoke menu inspired by the renowned Michelin star chef Gary Rhodes and his team. Keeping the guest at the heart of the VOX experience, VOX GOLD will also feature wall-to-wall screens, al a carte waiter services, semi reclining armchairs and private lounge areas to enjoy before or after the movie.
VOX at City Centre Deira will also feature the immersive movie experience, 4DX, which goes beyond the confines of the theatre and transports audiences into another world with simulated rain, wind, thunder, lightning, motion and even scents. Inside the cinema, dynamic movement of 4DX motion chairs and engaging environmental effects makes each movie a journey beyond imagination.
VOX also extended its offering for children with a VOX KIDS theatre for mini-movie buffs complete with party room and facilities to help celebrate birthdays in style.
About Majid Al Futtaim Cinemas
VOX Cinemas is the Middle East’s most innovative and customer-focused cinema experience. VOX Cinemas is owned and operated by Majid Al Futtaim Cinemas, which is the cinema arm of Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa. With 16 cinema complexes totalling 183 screens across the region, including 151 screens in the UAE, 15 screens in Lebanon and 17 screens in Oman, VOX Cinemas is now the Middle East’s largest and most rapidly growing cinema exhibitor. In 2015, the company announced it significantly increased its initial investment in the business from a 750 million dirham investment to a 1 billion dirham investment that will see the company expand to operate over 400 screens in 8 countries by 2018.
Tailoring every cinema location to the surrounding market place and customer preferences, VOX Cinemas offers a mix of cinema experiences including two luxury cinema concepts, the first one VOX THEATRE by Rhodes which is a collaboration with Michelin Star Chef Gary Rhodes, and the much loved VOX GOLD luxury cinema experience. VOX also has the very first and only IMAX with Laser screen in the Middle East and its own large format VOX MAX big screen cinema, VOX holds the Middle East exclusive rights to 4DX, and recently launched VOX KIDS, the very first cinema in the Middle East dedicated to kids having fun.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa (MENA).
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 14 international markets, employing more than 33,000 people, and achieving the highest credit rating (BBB) among privately-held corporates in the Middle East.
Majid Al Futtaim owns and operates 19 shopping malls, 12 hotels and three mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, City Centre malls, and also four community malls which are in joint venture with the Government of Sharjah. The Company holds exclusive rights to the Carrefour franchise in 38 markets across Middle East, Africa and Central Asia, and with the Hyperstar brand in Pakistan, operates a portfolio of more than 160 outlets in 14 countries.
Majid Al Futtaim operates 183 VOX Cinema screens and 24 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai and iFly Dubai, among others. The Company is parent to the consumer finance company issuing ‘Najm’ and “Voyager” credit cards, a fashion retail business representing international brands such as Abercrombie & Fitch, AllSaints and lululemon athletica, and a healthcare business that operates a network of City Centre Clinics. In addition, Majid Al Futtaim operates Enova, a facility management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store in the Middle East and operates in the food and beverage industry through a partnership with Gourmet Gulf.