Think of any landmark hotel around the world, and chances are it is a Fairmont property. Redefining luxury, the Fairmont Hotels and Resorts group is recognised internationally, dominating the current hospitality industry. Following its establishment in 1907 with the opening of the famed Fairmont San Francisco, today, the group boasts some of the most iconic hotels in the world, with a portfolio of 70 including The Plaza in New York, The Savoy in London, Fairmont Peace Hotel in Shanghai and Makkah Clock Royal Tower, A Fairmont Hotel.
With an innate sense of what should be preserved, restored, updated and developed, Fairmont has placed a significant importance on the collating and analysing of guest feedback, driving research findings to continue to better the experiences. Travellers, recognised by Fairmont as “Social Architects”, seek luxury through relationships as opposed to objects, utilising experiences to define excellence. Studies show 75% of five-star travellers feel capturing the local culture of the destination with a beautiful hotel is of great importance. Substantial investments made by Fairmont in restoring historic properties to properties to reflect a location’s energy, culture and history through locally inspired cuisine, spirited bars and distinctive design and décor, and of course, unforgettable luxury develop the icons of tomorrow. The release of the 2016 Fairmont Luxury Report sees the group name Makkah Clock Royal Tower, A Fairmont Hotel, as one of the Five Icons of Tomorrow. Located adjacent to the Masjid Al Haram, the property boasts a prime location as the closest hotel to Kaaba and the best for Umrah and Hajj, making it an iconic symbol of hospitality in the Holy City.
Senior Vice President, Operations, Middle East, Africa & India- FRHI Hotels and Resorts, Sami Nasser said, “When selecting the iconic hotels of tomorrow, the Makkah Clock Royal Tower in Saudi Arabia encompassed everything Fairmont was looking for and so was selected for our luxury insights report.
“This Fairmont property is now an iconic location in the Holy City and the closest hotel to Kaaba – identified as the most sacred site for Muslims in the world.
“We are very proud of the feedback from travellers about the design and levels of service at Makkah Clock Royal Tower and it is already building an incredible reputation all over the globe.
“Fairmont believes that in the future it will be a true icon in the world of luxury travel.”
In a region where luxury is redefined within itself, the balance between a property embodying history while offering contemporary ambiance and modern amenities is essential in ascertaining how guests view and experience historic properties of luxury standard.
Fairmont has established itself as a steward of iconic and historic buildings through in-depth analysis of current travel trends, research and experiences. With its goal to provide a lens on the significance of historic travel destinations, detailing the guest mind set in choosing the brand’s properties, The Fairmont standard of care is consistently present, determining today’s luxuries in order to establish the icons of tomorrow.