Starwood Hotels & Resorts Expands Presence In Australia With The Signing Of Four Points By Sheraton Sydney, Central Park

Jun 16 • Dine Out, First Bite, Highlights, Hotels, News & Features, Restaurants • 268 Views • Comments Off on Starwood Hotels & Resorts Expands Presence In Australia With The Signing Of Four Points By Sheraton Sydney, Central Park

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Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced an agreement with joint venture partners, Frasers Property Australia and Sekisui House Australia, to open Four Points by Sheraton Sydney, Central Park. Located in the AU$2 billion Central Park urban village at the former Old Kent Brewery site, the 297-room new build hotel is scheduled to open in 2018 as part of a mixed-use development.

“We are delighted to partner with Frasers Property Australia and Sekisui House Australia to expand the presence of the Four Points brand in Australia, following the recent openings in Perth and Brisbane and the signing of another property slated to open in Melbourne in 2017,” said Andrew Taylor, Director, Acquisitions and Development, Starwood Hotels & Resorts, Pacific. “Boasting the largest pipeline in Starwood’s portfolio, the Four Points brand recently reached 200 hotels globally and continues to experience strong growth around the world.”

The hotel is close to Sydney’s Central Station and will be showcased on the prominent facade of the award-winning Central Park precinct – a spectacular mixed-use project consisting of appealing retail space, stylish apartments, cool office spaces and student accommodation. Situated at the heart of Sydney’s trendy and emerging Chippendale and Broadway suburbs, and adjacent to the University of Technology Sydney and University of Notre Dame, the new development will open up the Old Kent Brewery to Sydney residents for the first time in 150 years.

Designed by internationally acclaimed British architecture firm Foster + Partners, Four Points by Sheraton Sydney, Central Park will feature 297 guest rooms, a bar and lounge with an outdoor terrace, a restaurant, nearly 550 square metres of function space, a fitness centre, and convenient parking facilities. Reflecting the brand’s promise to provide what matters most to today’s independent travellers, the hotel will offer all of the brand’s defining touches, including the signature Four Comfort bed and complimentary bottled water, free Wi-Fi in all public areas, an energising breakfast and the brand’s signature Best Brews™ programme, helping guests to enjoy their day from start to finish.

“Frasers Property Australia and Sekisui House Australia are excited to be working with Starwood Hotels & Resorts to launch Four Points by Sheraton Sydney, Central Park. Starwood’s reputation as a world-class hotel and resort operator is consistent with the high calibre of our current collaborators and well-suited to the iconic nature of Central Park,” said Frasers Property Development Director, Mick Caddey.

Four Points by Sheraton Sydney, Central Park joins Starwood’s robust portfolio in the Pacific with 21 hotels in operation, including three Four Points by Sheraton properties in Sydney, Brisbane and Perth. The hotel also joins nine properties under development namely Sheraton Samoa Aggie Grey’s Hotel & Bungalows, Four Points by Sheraton Melbourne Docklands, Aloft Perth Rivervale, Westin Perth, Aloft Adelaide, Westin Brisbane, W Brisbane and Sheraton Adelaide.

About Four Points

Travel reinvented. With 200 Four Points hotels in more than 30 countries, travelers can find the timeless style and comfort they’re looking for with genuine service and everything that matters most, all around the world. From Santiago to Shanghai and Milan to Milwaukee, Four Points hotels can be found in big urban centers, by the airport, near the beach, and in the suburbs. A recent $1 billion invested in renovations, conversions, and new-build hotels has made the brand stronger than ever. Each hotel offers a familiar place with an authentic sense of the local, and friendly genuine service where guests can relax and unwind, watch local sports, and enjoy the brand’s Best Brews and BBQ™ program. Four Points, like all brands within Starwood’s portfolio, is proud to offer the Starwood Preferred Guest® program, the industry’s richest loyalty program.

About Frasers Property Australia

Frasers Property Australia Pty Limited (FPA) is one of Australia’s leading diversified property groups and is the Australian division of Frasers Centrepoint Limited. The group has over 90 years’ heritage in Australia with current activities covering the development of residential land, housing and apartments, commercial, retail and industrial properties, investment property ownership and management, and property management.

Being part of a global group opens up a world of opportunities for FPA’s customers. FPA appreciates its customers and rewards their loyalty through Prosperity, a national loyalty program providing residential customers with generous purchase and referral rewards, plus benefits at Frasers Hospitality’s serviced hotel residences and boutique lifestyle hotels around the world.

Sustainability is at the heart of FPA’s operations. The group creates places where resources are re-used, recycled and restored. It fosters new ideas to support people and the planet, and undertakes tangible initiatives to help people lead happier, healthier lives. Driven by a highly experienced team of people committed to delivering real places for real people, the core values of the group are passionate, authentic, dynamic and respectful.

About Frasers Centrepoint Limited

Frasers Centrepoint Limited (FCL) is a full-fledged international real estate company and one of Singapore’s top property companies with total assets above S$23.5 billion as at 31 March 2016. FCL has four core businesses focused on residential, commercial and industrial properties in the key markets of Singapore, Australia and China, and in the hospitality business spanning more than 80 cities across North Asia, Southeast Asia, Australia, Europe, and the Middle-East.

FCL is listed on the Main Board of the Singapore Exchange Securities Trading Limited (SGX-ST). The Company is also a sponsor and manager of two REITs listed on the SGX-ST, Frasers Centrepoint Trust (FCT) and Frasers Commercial Trust (FCOT) that are focused on retail properties, and office and business space properties respectively, and one stapled trust listed on the SGX-ST, Frasers Hospitality Trust (comprising Frasers Hospitality Real Estate Investment Trust (FH-REIT) and Frasers Hospitality Business Trust) that is focused on hospitality properties.

As a testament to its excellent service standards, best practices, and support of the environment, FCL is the proud recipient of numerous awards and accolades both locally and abroad.

About Sekisui House

Sekisui House is the world’s biggest residential construction company* having built over 2 million homes since the company was established in 1960. The firm’s corporate philosophy of creating homes and communities that improve with time and last for generations, underpins all of its operations globally.

Sekisui House has been listed on the Tokyo Stock Exchange and the Osaka Securities Exchange since 1970. As at January 2016, the company’s market capitalisation is valued at approximately $15.4 billion AUD.

In 2009, Sekisui House expanded into several new international markets. Besides Japan, it now operates in China, Singapore, United States and Australia. Sekisui House works in close cooperation with its partners in respective countries, including governmental agencies, developers and builders who understand and agree with its commitment to creating an ideal living environment.

Since entering Australia, Sekisui House has made significant investments in mid-rise apartment developments as well as house and land estates across the country through a number of strategic acquisitions and joint ventures with a select number of like-minded Australian established developers.

The firm has invested over AUD $2 billion in Australia since 2009 with its portfolio of projects valued in excess of AUD $5.5 billion.

Positioning itself as one of Australia’s most aggressively expanding residential developers, Sekisui House now operates in the following specialist residential areas:

  • Development and Communities
  • Home Building
  • Construction Projects

Sekisui House is currently planning or developing an extensive diversified portfolio of residential properties. Current projects include ‘The Hermitage’, ‘The Address’, ‘Central Park’, ‘Melrose Park’, ‘Jewel’ and ‘Royal Shores’ in Sydney and ‘The Coolum Residences’, ‘West Village’ and ‘Ecco Ripley’ in Queensland. *Bloomberg Research as at 10th March 2016.

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