El Corte Inglés Teams Up with Local Influencer Yalda Golsharifi to Showcase its Latest Collections and Bespoke Services
El Corte Inglés, Spain’s leading department store and the fourth-largest worldwide, is working with Kuwaiti social-media sensation Yalda Golsharifi, as she reviews and critiques the store’s bespoke luxury services and exclusive designer collections in preparation for the arrival of GCC travellers for their summer holidays.
At the forefront of the fashion industry for over 75 years, the retail giant continually redefines what an exceptional fashion destination is by taking the shopping experience to a whole new level with VIP services. Discerning international shoppers are guaranteed unique new looks for their wardrobes, thanks to El Corte Inglés’ array of private labels such as Gloria Ortiz, Jorge Vazquez and Juano Oliva, which can be complemented with beautiful jewellery from Streets of Luxury, and the ability to personalise favourite bags with initials – Ms Golsharifi was taken on an extensive journey of these offerings during her visit.
Upon arrival, Ms Golsharifi was escorted to the luxurious Hotel Villa Magna, a stone’s throw from El Corte Inglés, for a quick refresh from the flight. As she relaxed the hotel’s concierge booked her appointment with El Corte Inglés’ personal shoppers and arranged for her transfer. Spending an afternoon with shopping experts, she tried a selection of different outfits that were chosen based on a morphological analysis that identified her ideal colour palette and fashion cuts.
After choosing her personalised looks, Ms Golsharifi visited a specialised beautician in the beauty area for a quick make-up tutorial that advised on the best colours for her skin tone, and which brush strokes would best highlight her unique features. She then stopped by the VIP Desk & Tourist Desk where an Arabic speaker was designated to assist her with a tax refund and deliver her 10% reward card.
Speaking on her experience, Ms Golsharifi said: “It felt incredibly personal, yet was extremely efficient; my personal shopper made it feel like nothing was too much trouble. Trying out a number of their luxury home brands, with so many beautiful designs, it was just a pure pleasure, and is a true haven for fashion lovers.”
Her husband, Hassan Al-Mosawi, soon followed in another transfer to receive his own personalised experience at Serrano 52MAN, El Corte Inglés’ shopping destination dedicated to men. Working up an appetite, the couple then enjoyed a tantalising meal at El Corte Inglés’ gastronomic zone, Gourmet Experience, laden with savoury local tapas and three Michelin-star-chef managed restaurants.
Mr. Al Mosawi noted: “Men find it difficult to shop for themselves and in turn don’t like to shop, so I was surprised to find that I can get a personal shopper at Serrano 52MAN and it was actually enjoyable. I didn’t have to worry about trying on several items that won’t suit me, and in a very short time span I had everything I needed that fit perfectly and I felt happy about it. El Corte Inglés does cater to every customer’s needs.”
At the end of their journey, the couple flew home free of shopping baggage thanks to El Corte Inglés’ hands-free shopping – which not only delivered the shoppers’ purchases straight to their hotel, but also directly to their home in Kuwait.
In celebration of Eid with the Muslim community, El Corte Inglés team have incorporated Eid Mubarak across all store displays and are offering exclusive promotions and gifts from renowned brands. The promotions are running in their stores in Madrid, Barcelona and Marbella, some of the brands include Armani, Dior, Givenchy and Jo Malone. Now, all shopping lovers can enjoy Yalda and Hassan’s bespoke experience at El Corte Inglés this Eid. Whether looking for a shopping spree, a gourmet experience or simply a visit to an iconic store, El Corte Inglés boasts a memorable experience to suit every taste.
About El Corte Ingles:
El Corte Inglés is a world leader in large department stores and a benchmark of Spanish distribution. With more than 70 years’ experience, the group has maintained from the outset a policy of customer service and an ongoing concern with adapting itself to suit the tastes and needs of society. This has led, in turn, to a policy of diversification and the creation of new business formats. In addition to the El Corte Inglés department stores, the group has other chains, such as Hipercor, Opencor, and Supercor, among others.