For the first time in the Middle East, Majid Al Futtaim and Dubai Festivals and Retail Establishment (DFRE) brought the world-famous Alvin and the Chipmunks characters to life in celebration of Dubai Summer Surprises (DSS). Opening at City Centre Mirdif, the adorable characters took to the stage performing in front of children and families.
From July 19 – 25 at City Centre Mirdif, then at Mall of the Emirates on July 27 – August 2, and City Centre Deira on August 4 – 10, the three shopping malls will run a series of activities from free live stage shows, Meet & Greet opportunities and workshops with the loved characters.
The loveable characters will take the stage at 1pm, 3pm, 5pm, 7:30pm and 9:30pm, while the workshops and activity corners will run from 10am – 10pm.
During DSS and throughout the summer, Majid Al Futtaim’s malls in Dubai are delivering a curated schedule of fashion, entertainment and shopping experiences to suit every taste; for families and teenagers, fashion lovers and foodies, residents and visitors, there is something new, fun, engaging and rewarding to experience. Whether it is catching the latest blockbuster at the largest screen in the region at the recently opened VOX, City Centre Deira; shopping the latest mens and womenswear collection at the stunning two-floor Dolce and Gabbana boutique at Mall of the Emirates; gathering with friends and family over a meal at any of the mall’s multiple dining options; or treating the little ones to thrilling experiences at Ski Dubai, Magic Planet, Little Explorers, iFly or Vox, the malls are the destination to spend the summer months.
Throughout DSS, from July 7 until August 20, 2016 across Mall of the Emirates and City Centres Deira, Mirdif, Me’aisem and Al Shindagha, visitors will enjoy spectacular family entertainment and have the opportunity to win amazing prizes this summer. At City Centre Mirdif, from July 31 – August 4, Al Oula 107.4 radio will transmit its cultural show ‘Hayak fi Biladi” live. The show will run a daily competition asking listeners and mall visitors to find an Emirati cultural item in one of the retail stores.
Known for its incredible promotion offerings, the Dubai Summer Surprises deals are sure to catch everyone’s attention as the retail stores at the shopping malls are set to offer attractive discounts and promotions.
From July 7 – August 20, at Mall of the Emirates, one shopper will have the opportunity to win a mystery dream holiday worth AED150,000 at the ‘Spin the Globe’ stand. Shoppers also have the chance to win their cash back and shop for free daily!
While at City Centre Deira and City Centre Mirdif, shoppers have the opportunity to win a trip of a lifetime worth AED 10,000 to a location of their choice. Amazing travel essentials, gifted by mall retailers On time, Al Jaber Optical, Springfield, Boux Avenue, Hi-Phone and Antler, such as sunglasses, luggage, watches and more are also available to win daily. Furthermore, from August 11 – 20 visitors can win instant prizes by playing a new virtual reality game which invites participants to fly over cities collecting prizes along the way.
At City Centre Me’aisem and Al Shindagha, visitors will also have the chance to play a new digital activation and win instant prizes by participating in the virtual reality game which challenges shoppers to cross a rope bridge between two balloons flying over a ‘virtual’ Dubai. Then from July 9 – August 20, shoppers at the community malls will have the opportunity to participate in a draw to win one of twelve premium cars (2 cars will be given away each week) in partnership with Dubai Shopping Malls Group (DSMG).
With so much going on Majid Al Futtaim’s malls in Dubai are the places to enjoy DSS 2016!
About Mall of the Emirates
Mall of the Emirates is the region’s first shopping resort and flagship luxury destination, and welcomes close to 40 million visitors annually. Home to more than 630 international stores, totalling 255,489 sqm of retail space, the mall offers more than 80 of the world’s most prestigious brands housed in the Fashion Dome and Via Rodeo, such as Louis Vuitton, Chanel and the Middle East flagship for Prada.
A dining destination with more than 100 restaurants and cafés, Mall of the Emirates also features major department stores including Harvey Nichols and Debenhams, as well as fashion, lifestyle, sports, electronics, home furnishing outlets and the largest Carrefour hypermarket in the city.
With direct access to the Dubai Metro, the mall’s unique family leisure offerings include Ski Dubai – the Middle East’s first indoor ski resort and snow park, VOX Cinemas – the largest cinema ever built in the Middle East with a 24-screen entertainment complex, a Magic Planet, and the Dubai Community Theatre and Arts Centre. Two 5-star hotels, the Kempinski Mall of the Emirates and Sheraton Dubai Mall of the Emirates Hotel, adjoin the mall.
Mall of the Emirates’ AED 1 billion multi-stage redevelopment project, Evolution 2015, completed in September 2015 introduced one quarter of the region’s best-loved shopping destination completely new to shoppers, including brands making their UAE debut, new luxury, dining, lifestyle and entertainment concepts, and a retail extension on Level 2.
In 2012, the International Council of Shopping Centers ranked Mall of the Emirates as the seventh most profitable shopping centre in the world by sales per square foot, and first in the Middle East. Mall of the Emirates opened in 2005, and is located in Al Barsha on Sheikh Zayed Road. The mall is owned and managed by Majid Al Futtaim the leading shopping mall, retail, and leisure pioneer across the Middle East and North Africa.
About City Centre Deira
City Centre Deira is the region’s first flagship shopping mall to offer an integrated shopping, lifestyle and entertainment experience, attracting nearly 24 million visitors annually. With 120,000sqm of retail space, City Centre Deira has more than 370 international brands with a broad range of fashion, lifestyle and electronics stores, including Carrefour hypermarket, Debenhams, Paris Gallery, Marks & Spencer, H&M, and Sharaf DG. The mall’s leisure offer is highlighted by more than 60 dining outlets, an 11-screen VOX Cinemas, a Magic Planet, a Fitness First facility, and the adjoining Pullman Dubai Deira City Centre Hotel.
In 2014, City Centre Deira received three Gold Awards for Marketing, Sales and PR excellence at the Middle East and North Africa Shopping Centre and Retailer Awards.
City Centre Deira opened in 1995, and is located in the heart of Deira. The mall is owned and managed by Majid Al Futtaim, the leading shopping mall, retail, and leisure pioneer across the Middle East and North Africa.
About City Centre Mirdif
City Centre Mirdif is a family-oriented shopping, lifestyle and entertainment destination, welcoming more than 24 million visitors annually. Spread over 196,000sqm of retail space, City Centre Mirdif is home to 465 international brands including 80 multi-cuisine dining outlets. With a focus on fashion, lifestyle homewares and electronics, major stores include Carrefour hypermarket, Debenhams, Centrepoint, Crate & Barrel, Emax, Home Centre, Hamleys, Decathlon and a Fitness First facility.
City Centre Mirdif’s unique leisure and entertainment offer includes iFly Dubai, Little Explorers, Magic Planet, Yalla! Bowling, Aquaplay and a 10-screen VOX Cinemas. City Centre Mirdif is the first shopping mall in the region to achieve a Gold LEED rating for its environmentally sustainable design. In 2014, City Centre Mirdif received four Gold Awards for Marketing, Sales, PR and Digital Media excellence at the Middle East and North Africa Shopping Centre and Retailer Awards. City Centre Mirdif opened in 2010, and is located along Sheikh Mohamed Bin Zayed Road. The mall is owned and managed by Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa.
About City Centre Me’aisem
City Centre Me’aisem is a community-oriented shopping, lifestyle and entertainment destination located in the Me’aisem area of International Media Production Zone (IMPZ) in Dubai. Strategically situated at the intersection of Al Khail Road and Sheikh Mohammad Bin Zayed Road, the mall covers over 23,850sqm of retail space, and is home to 53 international brands, some of which are making their debut in the UAE.
With a focus on delivering an efficient, accessible and personal retail experience, City Centre Me’aisem provides services for the surrounding and neighbouring community with convenient amenities such as Carrefour hypermarket, services in banking, beauty salons, fitness and mobile operators. The mall features City Centre Clinic, a wellness destination addressing the primary healthcare needs of the community. Familiar outlets such as Magic Planet, a diverse range of fashion and lifestyle brands, as well as dining and entertainment venues are also on offer.
Opened in 2015, City Centre Me’aisem is the sixth City Centre mall in the UAE, and twelfth in the region. The mall is owned and managed by Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa.
About City Centre Al Shindagha
City Centre Al Shindagha is a community-oriented shopping, lifestyle and entertainment destination located in Dubai’s historical district near Dubai Creek. Created to serve the needs of nearby residents, professionals, and tourists visiting heritage sites, the mall features 75 retail outlets across 24,500 sqm, including Carrefour as well as fashion and lifestyle brands including Splash, Max Fashion, Babyshop, Sharaf DG and others. Entertainment offerings include Magic Planet and VOX Cinemas.
Opened in 2015, City Centre Al Shindagha is the seventh City Centre mall in the UAE, and thirteenth in the region. The mall is owned and managed by Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa (MENA).
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 14 international markets, employing more than 33,000 people, and achieving the highest credit rating (BBB) among privately-held corporates in the Middle East.
Majid Al Futtaim owns and operates 19 shopping malls, 12 hotels and three mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, City Centre malls, and also four community malls which are in joint venture with the Government of Sharjah. The Company holds exclusive rights to the Carrefour franchise in 38 markets across Middle East, Africa and Central Asia, and with the Hyperstar brand in Pakistan, operates a portfolio of more than 160 outlets in 14 countries.
Majid Al Futtaim operates 183 VOX Cinema screens and 24 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai and iFly Dubai, among others. The Company is parent to the consumer finance company issuing ‘Najm’ and “Voyager” credit cards, a fashion retail business representing international brands such as Abercrombie & Fitch, AllSaints and lululemon athletica, and a healthcare business that operates a network of City Centre Clinics. In addition, Majid Al Futtaim operates Enova, a facility management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store in the Middle East and operates in the food and beverage industry through a partnership with Gourmet Gulf.