Reel Cinemas at The Dubai Mall Among Exclusive Group of Theaters to Offer New Barco Escape Three-Screen, Panoramic Movie Watching Experience
Digital cinema market share leader Barco and Reel Cinemas announce Dubai’s first multi-screen, panoramic movie theater Barco Escape, which will debut to audiences with the release of Bad Robot, Paramount Pictures, and Skydance Productions’ highly anticipated film “Star Trek Beyond.” Starting July 21st when the film releases, Reel Cinemas at The Dubai Mall will be one of an exclusive group of theaters worldwide offering fans the opportunity to discover a new kind of Star Trek adventure available only in Barco Escape, with select sequences of “Star Trek Beyond” footage created to dramatically expand the Universe across three screens.
“Justin Lin’s Star Trek Beyond is an epic adventure — truly larger than life,” said producer and Bad Robot president J.J. Abrams. “It is especially fitting, then, that we are partnering with Barco to provide an ultra-wide-screen immersive experience using their unique Barco Escape format. This premium format dramatically expands the width of the viewing plane, giving filmmakers an innovative new tool with which to tell stories and audiences an enhanced new way to experience cinema.”
“Star Trek Beyond,” the third installment of the phenomenally successful reboot, is directed by Justin Lin, and stars Idris Elba, Chris Pine, Simon Pegg, Zach Quinto, Zoe Saldana, John Cho, Anton Yelchin and Karl Urban. The most recent film, “Star Trek Into Darkness,” grossed more than $467 million worldwide, making it the highest-grossing entry in the Star Trek franchise.
“Barco has been reshaping the way theater-goers experience movies with their Escape format,” said Adon Quinn, Senior Director, Reel Cinemas of Emaar Entertainment, which operates Reel Cinemas at The Dubai Mall. “We want to be part of the elite group of theaters to feature this technology, offering our moviegoers something they can’t find everywhere else. We also recently announced the introduction of Barco Flagship Laser Projectors, providing unmatched picture quality for viewers, in every single one of our 22 screens makes our megaplex the only one in the world with all screens equipped with laser screens. Bringing these technologies to our theaters assures viewers an unparalleled cinema experience with the highest picture quality made available.”
“We are honored to partner with Reel Cinemas at The Dubai Mall to bring moviegoers the future of cinema,” said CEO of Barco Escape, Todd Hoddick. “The Star Trek experience will be significantly enhanced for Barco Escape audiences with three screens of content during some of the film’s most pivotal and visually enticing moments.”
Since debuting in fall 2014 with the hit movie “The Maze Runner,” Barco has been working with today’s top studios and filmmakers, including 20th Century Fox, J.J. Abrams’ Bad Robot and Jerry Bruckheimer, to bring movies into this new format. Director Scott Waugh (“Act of Valor,” “Need for Speed”) recently announced he is directing the first feature shot entirely for Barco Escape. The film, titled “6 Below” and starring Josh Hartnett, will be released later this year.
Additional deals include: Cross Creek Pictures, the production company behind thrillers “Black Swan,” “Everest,” “Rush,” and “Black Mass,” has committed to go into development on a film in Barco Escape by 2017. Shanghai-based production and distribution company Fundamental Films will also distribute at least two titles in Escape. Announced at Cannes, Canadian producer Minds Eye Entertainment, in association with US-based Bridgegate Pictures and VMI Worldwide, has financed and greenlit a six-film production slate of sci-fi, action and thriller films that will all be shot for Barco Escape.