Bank Muscat, the flagship financial services provider in the Sultanate, in association with the Ministry of Tourism is hosting Sheikh Majed Al Sabah, renowned social media personality, on a unique ‘Discover Oman’ programme. During the week-long stay, Sheikh Majed will explore Oman to discover the country’s well-kept secrets covering natural attractions, vibrant heritage and culture.
Sheikh Majed has over six million followers on social media such as Snapchat, Twitter and Instagram. He travels widely and engages in open communication with people through social media posts to highlight unique Arab traditions and values as well as remarkable social and economic developments across the world.
The bank hosted a grand reception in honour of Sheikh Majed at the head office, attended by dignitaries led by H.E Maitha al Mahrouqi, Under-Secretary at the Ministry of Tourism, senior Management Team of the bank, social media enthusiasts and bloggers.
The event evocatively showcased the country’s rick folklore music, traditional crafts and costumes, offering the opportunity for Sheikh Majed to interact with veteran craftsmen pursuing some of the country’s popular traditional crafts. Popular fashion designers engaged in designing traditional costumes for men and women also presented their latest offerings at the event. In his characteristic vibrant style, Shaikh Majed utilised the opportunity to whip up an air of friendship and bonhomie.
Commenting on the visit of Sheikh Majed, H.E Maitha al Mahrouqi said: “Such initiatives open up new avenues to attract the world to the Sultanate to experience the distinct tourist attractions and vibrant heritage and culture. We are delighted to partner with Bank Muscat and Sheikh Majid Al Sabah to showcase Oman, which undoubtedly will give the tourism promotion programme added value on social media. We are confident that this initiative will yield rich dividend and be successful in promoting the Sultanate as a unique tourist destination.”