Home Centre to Introduce Category-based Offerings for the First Time

Aug 24 • Highlights, News & Features • 393 Views • Comments Off on Home Centre to Introduce Category-based Offerings for the First Time


Home Centre, the largest home retailer in the Middle East, is set to launch ‘Living’ and ‘Sleeping’ categories in September across the region, offering customers a holistic home shopping experience.

Each new category will house a complete range of distinctive furniture and home accessories customers can choose from to style their interiors, all within reasonable prices.

With a pallet of more than 300 new living room styles, Home Centre’s Living Showcase will enable customers to rejuvenate their homes with a selection of eclectic furniture and accessories, to create designer spaces that integrate high quality products at competitive prices.

The Living Showcase will also highlight the Signature sofa, amongst a range of new furniture. This contemporary modular sofa that enables limitless furniture combinations will be available in nine distinctive colours, making it a versatile choice for any living space.

Moreover, every week, kiosks in select malls will feature new inspiring living room set-ups curated by Home Centre’s team of stylists – giving visitors a glimpse of the wide range of choices the brand has to offer.

Home Centre’s Sleeping Showcase on the other hand will pay tribute to the significance of bedrooms in relieving the stress of a long day. The day starts and ends in the bedroom, and this showcase is all about enabling customers to personalize their bedrooms with all the elements of comfort needed to help them relax, rejuvenate and create a soothing space for themselves at home.

Médéric Payne, CEO of Home Centre, said: “We are pleased to announce the launch of the new Living and Sleeping showcases, which we are confident will provide our customers with a holistic solution for their spaces. The introduction of category themed offerings is a testament of our commitment to consistently innovate in delivering best-in-class products at competitive prices.”

Speaking on the introduction of the new categories, Nancy Ajram, brand ambassador of Home Centre, said: “I am delighted to be associated with Home Centre, a brand that constantly puts their customers first, as it continues to evolve and grow. Each category offers a complete solution for their homes, and will allow customers to create a whole new look and feel. I am confident that shoppers will enjoy Home Centre’s wonderful new offering.”

Home Centre will also roll-out exclusive offers during the launch, including gift vouchers worth AED 300 on every purchase worth AED 1000.

About Home Centre

Since 1995, Home Centre has been in the business of making homes beautiful. What started out as a single store in Sharjah-UAE is today the region’s preferred home shopping destination that is committed to delivering outstanding value, continuous innovation, and exceptional customer experience.

Encompassing a wide network of over 90 stores across a retail area of four million square feet, Home Centre is a leading home retailer in the MENA region and the Indian subcontinent. Home Centre offers an extensive and impressive range of furniture, furnishings, home accessories and decor, bed and bath range, as well as kitchenware and gifting ideas to a diverse target audience. In 2015-16, the brand seeks to foray into newer markets and expand its presence in North Africa and the CIS countries.

Home Centre’s user-friendly online portal www.landmarkshops.com/homecentre features over 5,000 products available to customers across the UAE.

Reinforcing the brand’s position in the region, Home Centre won the Most Admired Retailer of the Year title in the Home and Housewares category at the 5th Annual IMAGES RetailME Awards 2015. It also won the 2015 – 2016 Global Innovation Middle East Award at the same event. Other industry accolades include the 2015 Service Hero award in Kuwait for the Best Customer Service in the Home Furniture category. Home Centre has also won ‘Superbrand’ status for three consecutive years in the UAE (2010-12), Kuwait (2010) and Jordan (2012). In addition, Home Centre India was awarded Best Retailer for 2014-15 by Global Innovation Awards (GIA) in Chicago, in the Home and Housewares category. It also won the IMAGES Most Admired Retailer of the Year for the Home & Office Improvement category in 2014.

Comments are closed.