Registrations for Landmark Group’s eighth annual Beat Diabetes Walk in the UAE are now open online at www.beatdiabetes.me. All interested participants signing up before 31 October 2016 can enjoy early bird benefits and the chance to win a GoPro Hero 5.
Registrations are on until 12 November, and all registered participants will receive a walkathon kit comprising a Beat Diabetes T-shirt and cap via courier through Aramex, the official logistics partner for the walk.
Set to take place at Dubai’s Zabeel Park on Friday, 18 November, the Beat Diabetes Walk, will span a distance of approximately three kilometres. Following the walk, participants can check their sugar levels at free blood glucose testing kiosks. The venue will also offer a host of complimentary fun-filled activities, including special Zumba and yoga fitness sessions, as well as spot fitness challenges and dance routines.
Children will be kept entertained at a children’s sports zone featuring football and basketball games and exciting inflatable slides. Furthermore, an on-site DJ and live entertainment acts will help recreate a carnival atmosphere at the walk. The venue will also host stands serving healthy snacks in keeping with the theme of the event.
Landmark Group – ‘Beat Diabetes’ initiative
Landmark Group launched the ‘Beat Diabetes’ initiative in 2009, with a focused view to spread awareness on the prevention and management of diabetes across GCC and India. 20% of the people diagnosed with the condition live in these regions and the number is growing exponentially.
The Beat Diabetes initiative conducts year-round programs, community events and media campaigns, to manage and prevent diabetes and reaches over 20 million people annually. Key yearly activities include Take the Test – free blood glucose testing, Get Active- community centric fitness events, Eat Healthy- cooking sessions and Super Kidz Program amongst others. Since its inception the initiative has also raised over USD 1 million for diabetes care and research. The initiative’s activities culminate with the Beat Diabetes Walk organized across five territories in November – World Diabetes Month.
About Landmark Group
Founded in 1973 in Bahrain, the Landmark Group has grown into one of the largest and most successful retail organizations in the Middle East and India. An international, diversified retail and hospitality conglomerate that encourages entrepreneurship to consistently deliver exceptional value, the Group operates over 2400 outlets encompassing over 30 million square feet across the Middle East, North Africa and the Indian sub-continent.
Landmark Group has a strong workforce of over 55,000 employees and provides a value-driven product range for the family through its retail concepts: Centrepoint, Babyshop, Splash, Shoe Mart, Lifestyle, Iconic, SportsOne, Max, Shoexpress, Home Centre, Home Box, Emax, and LandmarkShops.com. In addition to the brands developed in-house, the Group also holds the franchise rights for some of the world’s leading fashion and footwear brands in the countries where it operates.
The Group has also diversified in the leisure, food, hospitality and healthcare segments with Landmark Leisure, Citymax Hotels, Fitness First and Foodmark, the restaurant division, which operates the Group’s own and franchise food outlets and iCARE Clinics, primary healthcare clinics for the family.