Supporting the global campaign for breastfeeding awareness, Coral Beach Resort Sharjah participated in the 16th Annual Ceremony and Graduation of Breast Feeding Friends (BFF) society’s 10th batch of Breastfeeding Peer Counselors.
Held under patronage of H.E. Aisha Bint Mohammed Al Qassimi, member of Advisory Committee on the Supreme Council for Family Affairs, Sharjah, the event was organised by Supreme Council for Family Affairs at the Sharjah Chamber of Commerce on 10th October 2016. The hotel set up a special booth at the event and gave away a number of gift vouchers.
Talking about the participation, Haytham Aziz, Hotel Manager, Coral Beach Resort Sharjah, said, “In keeping with our corporate social responsibility (CSR) policy we are delighted to support and take up any such causes that benefit the local community. BFF is a great initiative for raising health awareness on benefits of breast feeding by providing information and training to mothers”.
There is a lot being done globally to raise awareness and offer help in terms of breastfeeding for new mothers. Started in 2011, the BFF campaign is first of its kind in the UAE. The BFF society communicates, networks and coordinates continuously with hospitals and healthcare centres to achieve its desired objectives.
According to World Health Organisation (WHO) and the United Nations Children’s Fund (UNICEF), an increase in breastfeeding rates could prevent 800,000 of infant deaths annually worldwide.
About Coral Beach Resort Sharjah
The Coral Beach Resort Sharjah recently underwent a complete refurbishment of rooms and facilities that has given it a brand new appeal. The deluxe resort features 156 spacious rooms, many with panoramic sea-view. A major attraction is the wide repertoire of dining options with menus to cater to every taste. The resort is located on one of the emirate’s principal sand beaches and features a range of leisure activities for all ages, including the Rimal Club, state-of-the-art fitness centre, children’s pool, indoor playroom and complimentary Kid’s Club as well as tennis (By Clark Francis Tennis Academy), badminton, volleyball and two outdoor swimming pools.