Musafir.com, the UAE’s first premium-experience travel website, in collaboration with the India Tourism, Dubai (Incredible India – an international marketing campaign by the Govt. of India) formed a comprehensive partnership to promote tourism in India and to raise awareness about India as a leisure destination among UAE travellers hailing from diverse backgrounds and to highlight India’s vast culture, demography and rich heritage among the UAE travelers.
With the association and rigorous promotion of India during December, Jan and February, Musafir.com witnessed a growth of 12% in their flight bookings to the Indian sector out of the UAE and 21% increase in holiday packages sold by Musafir.com to India.
I.R.V. Rao, Assistant Director of Incredible India, states, “Our aim is to increase our foothold on the digital front and to further target key new demographics, at which Musafir.com has helped us immensely given their varied demographic base on the online front. We have witnessed a sharp uplift in our Arab enumeration and look forward to working with Musafir.com closely again, to help establish India as a tourist destination in the GCC region.”
“The association between Musafir.com and India tourism was extremely successful and the partnership further strengthened the tourism influx into India.” said Rajesh Pareek, Group CEO, Musafir.com.
He further added, “Tourism is the second largest foreign exchange earner in India and it is a brilliant source of cultural exchange between the countries and in addition opens the gateway for numerous business opportunities. Tourists from both sides are visiting for leisure with an increased number of UAE nationals availing the tourism facilities in India.”
Musafir.com has managed to create an awareness amongst the UAE population, (specially expats) through their digital acquisition campaigns with a strong focus on popular Indian tourist destinations such as Himachal, Goa, Kerala, the Golden triangle etc. India is an all-encompassing cultural melting pot for travelers from the UAE and the wider Middle East region.
Musafir welcomes customers to view all its latest travel deals on their website: www.musafir.com/Holidays.aspx
About Incredible India:
In 2002, India’s Ministry of Tourism launched a campaign to promote India as a popular tourist destination. The phrase “Incredible India” was adopted as a slogan by the ministry. Before 2002, the Indian government regularly formulated policies and prepared pamphlets and brochures for the promotion of tourism, . However, in 2002, the tourism ministry made a conscious effort to bring in more professionalism in its attempts to promote tourism. It formulated an integrated communication strategy with the aim of promoting India as a destination of choice for the discerning traveler.
Musafir.com is the UAE’s first premium-experience travel website. We offer flights to over 3,000 destinations, hotel stays in over 85,000 properties around the world, holiday experiences and much more. The word musafir (pronounced moo-saa-fir) means “traveler” in Arabic and us at musafir.com live by three promises to all our travelers in everything we do – great choice, no-nonsense convenience and a premium experience.
Musafir.com was founded by Sheikh Mohammed bin Abdullah Al Thani, Sachin Gadoya and Albert Dias in August 2007 and was inaugurated by Sheikh Abdullah bin Mohammed Al Thani on April 23, 2009. We are incorporated under Universal Travels & Tourism LLC – an IATA accredited travel agency which was founded by Sheikh Mohammed bin Abdullah Al Thani and Sachin Gadoya.