Special screening of Etihad Airways’ new promotional film ‘Runway to Runway’
Etihad Airways and celebrated British designer Julien Macdonald OBE hosted an intimate celebration of fashion last night at the UAE national airline’s state-of-the-art Innovation Training Academy in Abu Dhabi. Etihad Airways is a sponsor of 17 annual Fashion Weeks around the world, in partnership with WME | IMG.
The exclusive event, which showcased some of Julien Macdonald’s creations, was also attended by renowned stylist Karl Plewka, fashion and lifestyle media, up-and-coming Emirati and Arab fashion designers, regional social influencers, corporate partners and Etihad Airways employees.
The airline took the opportunity to screen its new promotional fashion film, titled ‘Runway to Runway’, which was launched on 7 September on the opening night of NYFW: The Shows in New York. Featuring 17 of Macdonald’s couture outfits, and WME | IMG models, the short inflight film draws parallels between the production of a high-end fashion show and the preparation that goes into ensuring a safe and comfortable flight. The film was directed by award-winning director Paul Butterworth and also features unique integrations with global brands IWC Schaffhausen and BMW.
One of the highlights of the evening was a catwalk show presenting outfits created by talented local fashion designers and brands including Endemage, Twisted Roots, Taller Marmo, Noora Hefzi, Kage, Effa, Bambah, Jelena Bin Drai, Baruni, Dima Ayad, Madiyah Al Sharqi, and Sem Sem.
All invited guests were awarded top tier Gold Status founding membership with ‘Runway to Runway’, the airline’s unique rewards program specially designed to support the fashion community’s international travel requirements.
To watch the video: https://youtu.be/vaVVCtdekzg
To download video stills and event images, click here: https://we.tl/rEQQXXusuE
Photo Caption 1: (L-R) Patrick Pierce, Etihad Airways Vice President Marketing Partnerships, Peter Baumgartner, Etihad Airways Chief Executive Officer, Designer Julien Macdonald OBE, Mohammad Al Balooki, Etihad Airways Executive Vice President Commercial, Linda Celestino, and Etihad Airways Vice President Guest Experience Delivery flanked by members of Etihad Airways’ Cabin Crew
Photo Caption 2: (L-R) A panel discussion with Linda Celestino, Etihad Airways Vice President Guest Experience Delivery, designer Julien Macdonald and stylist Karl Plewka
Photo Caption 3: Models walk down the catwalk at Etihad Airways Innovation Training Academy
Photo Caption 4: Models walk down the catwalk at Etihad Airways Innovation Training Academy
Photo Caption 5: (L-R) A member of Etihad Airways’ Cabin Crew, a model wearing a Julien Macdonald outfit, Julien Macdonald and a member of Etihad Airways’ Cabin Crew
Photo Caption 6: An Etihad Airways Cabin Crew models at Etihad Airways Innovation Training Academy
Photo Caption 7: An Etihad Airways Cabin Crew gets out of a BMW 760iL on display at the Etihad Airways Innovation Academy
Photo 8: (L-R) Stylist Karl Plewka, designer Julien Macdonald and Linda Celestino, Etihad Airways Vice President Guest Experience Delivery chat in the A380 The Residence mock-up
Photo 9: Designer Julien Macdonald sits in a mock-up of the A380 First Class Apartment
Stills 1 – 4: Stills taken from Etihad Airways’ ‘Runway To Runway’ fashion film